Data Snacks Video — Cost Per Click (CPC)


Cost Per Click is the dollar amount it requires to drive a potential customer from an ad to your website.

As a brand, it is crucial to understand how expensive that process is.

Here’s Jeremy for more on cost per click:

To calculate cost per click, simply divide your ad spend over a time period by the number of total clicks you received (over the same period).

For information on related metrics, check out our video on cost per acquisition and our video on cost per order.

Special thanks to our friends at Daasity for their insights on this topic.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.

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