Cost Per Click is the dollar amount it requires to drive a potential customer from an ad to your website.
As a brand, it is crucial to understand how expensive that process is.
Here’s Jeremy for more on cost per click:
To calculate cost per click, simply divide your ad spend over a time period by the number of total clicks you received (over the same period).
For information on related metrics, check out our video on cost per acquisition and our video on cost per order.