Data Snacks Video — Cost Per Click (CPC)


Cost Per Click is the dollar amount it requires to drive a potential customer from an ad to your website.

As a brand, it is crucial to understand how expensive that process is.

Here’s Jeremy for more on cost per click:

To calculate cost per click, simply divide your ad spend over a time period by the number of total clicks you received (over the same period).

For information on related metrics, check out our video on cost per acquisition and our video on cost per order.

Special thanks to our friends at Daasity for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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