Data Snacks Video — Cost Per Click (CPC)

Cost Per Click is the dollar amount it requires to drive a potential customer from an ad to your website.

As a brand, it is crucial to understand how expensive that process is.

Here’s Jeremy for more on cost per click:

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To calculate cost per click, simply divide your ad spend over a time period by the number of total clicks you received (over the same period).

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For information on related metrics, check out our video on cost per acquisition and our video on cost per order.