Shopify Ecosystem

Data Snacks Video — Email Click-Through Rate


Email click-through rate is the percentage of subscribers who clicked on something within an email (a link, a CTA, an offer, etc.)

Here’s Jeremy for more:

What is the Email Click-Through Rate Formula?

To calculate email click-through rate, divide the total number of subscribers who click on an email by your total number of subscribers.

Email Click Rate vs Click-Through Rate

Email click rate and click-through rate are different names for the same metric.

Average Email Click-Through Rate

Among DTC eCommerce brands, Daasity has seen a 1%-2% click-through rate, on average.

How Do You Increase Your Email Click-Through Rate?

Email click-through rates can be improved by simple, clear, compelling design. Unclear or busy design reduces engagement because people aren’t sure where to click, and anyone reading an email should understand how to navigate the email, click through it, and take the action that you want them to take.

Additionally, the copy in emails must be equally clear and compelling: it has to motivate the customer or potential customer to check out what you want them to see.

For content on related metrics, head over here to learn about Email Open Rate, over here to learn about Email Unsubscribe Rate.

Special thanks to our friends at Daasity for their insights on this topic.
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