Data Snacks Video — Email Click-Through Rate


Email click-through rate is the percentage of subscribers who clicked on something within an email (a link, a CTA, an offer, etc.)

Here’s Jeremy for more:

What is the Email Click-Through Rate Formula?

To calculate email click-through rate, divide the total number of subscribers who click on an email by your total number of subscribers.

Email Click Rate vs Click-Through Rate

Email click rate and click-through rate are different names for the same metric.

Average Email Click-Through Rate

Among DTC eCommerce brands, Daasity has seen a 1%-2% click-through rate, on average.

How Do You Increase Your Email Click-Through Rate?

Email click-through rates can be improved by simple, clear, compelling design. Unclear or busy design reduces engagement because people aren’t sure where to click, and anyone reading an email should understand how to navigate the email, click through it, and take the action that you want them to take.

Additionally, the copy in emails must be equally clear and compelling: it has to motivate the customer or potential customer to check out what you want them to see.

For content on related metrics, head over here to learn about Email Open Rate, over here to learn about Email Unsubscribe Rate.

Special thanks to our friends at Daasity for their insights on this topic.
Leave a Reply

Your email address will not be published. Required fields are marked *

How All Omnichannel Merchants Can Use Their Offline Data To Drive Conversions Online

How All Omnichannel Merchants Can Use Their Offline Data To Drive Conversions Online

Data Snacks Video — UTM Parameters

Data Snacks Video — UTM Parameters


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

You May Also Like
payday loans loans for bad credit
where can i buy clomid buy clomid