In Email Marketing, email sends are the number of emails that go out from your brand’s account to your subscribers.
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Why Is Tracking Email Sends Important?
By monitoring the number of emails that you send, you will be able to determine the costs that you have to pay your email provider. Additionally, you want to really consider the messages that you are sending at a high volume. The more people you email, the larger the potential is to drive more sales.
For content on related metrics, head over here to learn about Email Open Rate and over here to learn about Email Click Through Rate.