Data Snacks Video — Email Unsubscribe Rate


Email unsubscribe rate is the percentage of subscribers who leave your brand’s email list.

Here’s Jeremy for more:

What Is the Average Unsubscribe Rate for Emails?

For DTC eCommerce brands, Daasity has seen an unsubscribe of around 0.5% for an entire account.

Why Is Email Unsubscribe Rate Important?

The biggest reason unsubscribe rate is important to track (besides understanding how many people are leaving your email lists) is because having a high unsubscribe rate will cause email clients like Google, Outlook, and Yahoo to move your emails to promotion or spam folders.

For content on related metrics, head over here to learn about Email Open Rate and over here to learn about Email Click Through Rate.

Special thanks to our friends at Daasity for their insights on this topic.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.

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