Shopify Ecosystem

Data Snacks Video — Gross Margin Percentage


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Jeremy Horowitz

October 27, 2021

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This is how to calculate your gross margin percentage: (Total Sales – Cost of Goods Sold) divided by Total Sales.

Here’s Jeremy for more on this metric:

Once you understand how to determine gross margin percentage and start tracking it for your brand, you’ll have set yourself up for long-term success. Remember that a key way to improve this metric is by optimizing your brand’s operations and supply chain. Making small changes percentage-wise in these areas will pay dividends down the road.

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A Data Nerd 🤓 on a mission to make more eCommerce businesses successful. Jeremy heads up Marketing at Daasity, where he is constantly looking for the next great way that brands can unlock more growth from the data they already have. When Jeremy isn’t obsessing over data, he hosts the Messenger Mastermind Podcast, which is focused on bringing the latest eCommerce Marketing tactics to growing DTC brands.

Special thanks to our friends at Daasity for their insights on this topic.
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