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6 Digital Marketing Mistakes To Avoid As A New Coaching Business

Nearly 60% of all businesses use digital marketing to increase sales, but not all 60% use digital marketing correctly.

There are many ways your digital marketing strategy can fail and do the exact opposite of what you need it to. If you're a new coaching business needing to gain clients, you want to avoid being part of the new businesses that make major digital marketing mistakes.

But what can you do to ensure that your marketing budget isn't wasted and that you don't spend your time on marketing only to have it be entirely ineffectual?

Key Takeaways

  • Avoid going it alone – hire experts or an agency to help with digital marketing strategy, execution and optimization.
  • Be active and engaging on social media – don't just post promotional content, but interact with your audience in an authentic way.
  • Set clear, realistic and measurable goals for your digital marketing campaigns so you can track progress.
  • Make sure you are targeting the right audience with relevant messaging on the appropriate channels where they spend time.
  • Have a content strategy and plan that maps out topics, formats and a publishing schedule to consistently provide value.
  • Track, measure and analyze your digital marketing results so you can optimize performance and achieve your business goals.

The article emphasizes that new coaching businesses should invest in getting help with digital marketing, be active on social media, set clear goals, target the right audience, have a content plan, and consistently measure and optimize their campaigns. Following this advice can help new coaching businesses avoid common mistakes and succeed with their digital marketing efforts.

Not Using A Digital Marketing Agency

A big mistake for new coaching businesses is thinking they can go it alone and not get any outside help. While you don't need to use digital marketing agencies for your entire marketing campaign, if you have yet to learn what you're doing or don't have the time, it can be good to outsource the parts you can't do yourself. For example, you might be a wiz at creating engaging social media content to support your new coaching business. Still, you must learn about digital marketing aspects such as SEO, PPC, and Google Ads. In this case, you can work on getting specific Digital Marketing for Coaches avenues to avoid common mistakes and ensure your marketing budget is spent wisely for more significant results.

Not Being Social on Social Media

It doesn't matter how unique your social media content is; if you're not engaging with your audience and being social, you may not even bother. The clue is in the name, and neglecting to reply to comments and engage with other accounts or your followers will ensure that people aren't going to continue engaging with your brand; instead, they will put their efforts into accounts that talk to them and answer queries or engage with their comments and replies.

So, suppose you're creating content for social media. In that case, you need to be sure you can get online, reply to comments and reactions to your posts, and build a positive relationship with your audience to facilitate bridging new coaching clients onboard.

Not Defining Your Goals

Not defining what your goals are for your digital marketing campaign is a surefire way to ensure anything you do isn't a success. You need to know what you want from it to say it's been a success, as you have nothing to measure it against. So before you even start to create your digital marketing campaign, you need to have realistic goals, i.e., gaining new clients, building your email list, and a set of measurables to help you determine if it's doing what you need.

Having Unrealistic Goals

You will slowly get the results you want for your marketing campaign. That's a given. Sometimes, there may be instant success, such as a viral video or an ad being reshared on social media. However, in many cases, having unrealistic expectations of success or expecting too much too soon will be your downfall.

Instead, you want to look at making your goals more achievable, be it increasing sales or leads by 10% in the next few months, bringing 10 more customers in the next 60 days, and so on. Set your KPIs, make them realistic, and work towards them with your digital marketing efforts to ensure they are successful.

Targeting The Wrong Audience

Targeting or not knowing the wrong audience will make your campaign fail. As a coach, you will have a specific audience to market to. For example, a business coach doesn't need to target anyone who doesn't own a business, while a personal development coach can target a border section of the population. Find who you can help and how to help you niche down your marketing to target the audience looking for what you're offering.

Not Having a Website or Blog

Your website is your digital storefront, and if you don't have one, or you don't have an effective and easy-to-use website, then you can kiss your chances of a triumphant digital marketing campaign goodbye. Once you attract prospective clients via your marketing efforts, you need to direct them to a website that allows them to do what you need: sign up for coaching services, read a blog post, sign up for a newsletter, etc.

Also, a blog on your website will give people all the information they need on your business, your identity, what you do, and more. It allows them to gather more information and resolve issues or queries without contacting anyone. Not having this available can be off-putting and undo all your hard work thus far.

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