Don’t Get Left On Read: How To Drive Engagement With SMS


Don’t settle for subscribers just opening and reading your text messages (SMS already has a 98% open rate) — build a mobile experience that gets them to react and respond every single time. It’s easier than it sounds.

We’re breaking down five of our expert tips for engaging mobile consumers with top-converting SMS marketing messages, so you can execute campaigns that increase sales and build relationships without ever being ghosted.
1. Personalize every text
Engaging text marketing begins with personalization. In fact, over 60% of consumers find texts from brands more engaging when they contain information relevant to their interests and past purchases. That means, if you’ve been relying on text blasts, it’s time to rethink your SMS strategy. Instead, focus on creating unique SMS messages that are tailored to each shopper’s interests and behaviors. How?
Get a conversation going:
To start, personalize your text with your subscriber’s first name to create an instan …

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Special thanks to our friends at Yotpo for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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