Don’t settle for subscribers just opening and reading your text messages (SMS already has a 98% open rate) — build a mobile experience that gets them to react and respond every single time. It’s easier than it sounds.
We’re breaking down five of our expert tips for engaging mobile consumers with top-converting SMS marketing messages, so you can execute campaigns that increase sales and build relationships without ever being ghosted.
1. Personalize every text
Engaging text marketing begins with personalization. In fact, over 60% of consumers find texts from brands more engaging when they contain information relevant to their interests and past purchases. That means, if you’ve been relying on text blasts, it’s time to rethink your SMS strategy. Instead, focus on creating unique SMS messages that are tailored to each shopper’s interests and behaviors. How?
Get a conversation going:
To start, personalize your text with your subscriber’s first name to create an instan …
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