The main task of marketers and the pre-sales team is to bring target leads to sales.
Advertising campaigns are set up, and lead forms and banners are placed on the site pages to do this. If the tips that came to the sales team are still being prepared to buy, marketing warms them up.
Email newsletters often help marketing in this. But this task can also be closed by an online chat. With it, engaging in a dialogue, collecting contacts, and sending targeted leads to sales is easy. In this article, we will tell you how to use chat on the site and bring more target leads to sales.
What tasks can marketing solve with the help of chat
Collect more leads on the same amount of traffic
Chat communication is similar to communication in the usual messengers. Consider an example of a car rental service. In a chat, it is much easier to win a person over to yourself and lead to targeted action, that is, in a decision to choose Bentley rental Dubai or hire any other vehicle on the rental website, than when communicating through letters.
Standard lead forms and banners often lose effectiveness: users experience banner blindness – such elements are associated with advertising and imposition. People scroll through them without even reading the offer.
Chat communication is similar to contact in the usual messengers. Consider an example of a car rental service. In a chat, it is much easier to win a person over to yourself and lead to targeted action, that is, choosing Bentley Rental Dubai or hiring any other vehicle on the rental website, than communicating through letters.
Transfer only target leads to the sales team to fulfill the plan for the number of closed deals faster together
Imagine marketing collecting leads using lead forms, pop-ups, and advertising campaigns. The organized database gets to the sales team. They call them, and most leads need to be more interested in buying.
This problem can be solved with the help of a chatbot – a chat feature for the site. The bot automatically qualifies site visitors, collects contacts, and writes all the data to the lead card. Thanks to the qualification, sales can select target users and lead them to purchase.
Promote users through the sales funnel
When visitors are on the site, they are not always ready to buy: users walk through the sections, doubt and price, and can go to competitors if marketing does not “hook” them at the right time.
The chat will also handle this. The main thing is to appear at the right time with the right marketing offer. In the conversation, you can set up scripts with auto-messages or a chatbot on product pages – where the most interested users come. Marketing can offer chat bonuses and relevant, valuable materials to bring them closer to buying.
What chat features does marketing need?
Auto-messages to the chat
They can be configured based on user actions. When visitors view a specific section of the site, like tips for visiting a particular location, and perform a targeted action, a trigger message will come to them in the chat offering the best hotels in this place. Or, for example, you can provide help in it, a bonus, and motivation to continue the dialogue.
It also helps marketing to automatically engage the clients in a dialogue and offer them help. One of the essential advantages of the bot for marketing is the ability to automatically qualify users according to the necessary criteria and collect contacts. This data will be recorded in the lead card in the service. This way, it will be easier for managers to disassemble the organized database, call it, or send non-target leads to marketing for reheating.
Thanks to it, the marketing team will be able to collect information about the site visitors: where they came from, which pages they visited, and which buttons they clicked. All this will help marketers to identify target customer segments and build personalized scenarios for them.
Chat integration with social networks and messengers
They help marketing increase customer loyalty and conduct communication where convenient for them. They make it easier for marketing to reach customers: they don't have to visit the site to see your messages.
Frequently Asked Questions
What is a chatbot?
A chatbot is a feature on the site that can automatically engage visitors in a dialogue, qualify them according to necessary criteria, collect their contacts, and record this data in a lead card.
What is the purpose of auto-messages in chat?
Auto-messages in chat can be triggered based on user actions. For instance, if a visitor views a specific section of the site and performs a targeted action, an automatic message can be sent to them with a relevant offer or assistance.
How can chat help in lead generation?
Chat can engage users in real-time dialogue, making them feel more valued and understood. This personal connection can help win over potential customers and drive them towards targeted actions, such as filling out a lead form or purchasing.
How does a chatbot collect and record user information?
A chatbot can interact with users, ask them certain questions to qualify leads and then collect their contact information. This data is then recorded in a lead card for future use by the sales team.
What is banner blindness?
Banner blindness is a phenomenon where website users consciously or subconsciously ignore banner-like information, which can be seen as advertising or imposition.
How can Chat solve the issue of banner blindness?
Since chat communication is similar to interaction with regular messengers, it can be more engaging for users and can effectively bypass banner blindness. Chats can easily capture users' attention and lead them toward targeted actions.
How can chat promote users through the sales funnel?
Chat can engage users at the right time with the right marketing offer. Scripts with auto-messages or chatbots can be set up on product pages to hire the most interested users and provide valuable materials or bonuses to guide them toward a purchase.
Why is chat integration with social networks and messengers beneficial?
Integration of chat with social networks and messengers allows businesses to reach customers where it is most convenient. This makes it easier to increase customer loyalty and doesn't require customers to visit the site to see your messages.
What is the role of user tracking in marketing?
User tracking allows the marketing team to collect information about site visitors, such as where they came from, which pages they visited, and which buttons they clicked. This data helps marketers identify target customer segments and build personalized scenarios.
How does a chatbot help in transferring target leads to the sales team?
A chatbot qualifies site visitors, collects their contact information, and writes all this data into a lead card. The sales team can then use this information to focus on these target users and guide them toward making a purchase.