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DTC Diagnostics Part 3: Magic Spoon Website Analysis


Welcome to part three of our deep dive into the marketing strategies of Magic Spoon!

For this section, we’ve partnered with Oddit to analyze the Magic Spoon website.

Reddit provides simple, to-the-point website audits for direct-to-consumer brands wanting to boost conversion and strengthen brand loyalty.

They’ve highlighted areas for Magic Spoon to improve on, and offered quick-win solutions they can apply ASAP.

Let’s dive in. ?

Comparison Charts:

They highlight key strengths of your product/service while helping you stand out from competitors.

It’s KEY that you make it obvious with drastic styling differences.

Further, we’d suggest that Magic Spoon adds more variance to the number of competitors on the chart.  

We want to know how the product stacks up against well-known sugary classics but also “healthy” alternatives or similarly priced cereals.


Always think mobile first.

Fun desktop experiences don’t always translate well to mobile.

This ingredient list makes for a really cool discovery interaction on desktop, but it’s a forced experience on mobile.

Further, the “Us VS. Them” heading looks broken without the section padding on mobile.


The reviews stars lack contrast and can be easily lost as users scan.

Make sure key details stand out, plus it’ll help Google accessibility rankings.


Popups often equal payday.

But when done wrong they can create more frustration than benefit.

The “X” to close this popup gets hidden on smaller screen mobile devices.

Make sure users can easily exit out of any pop ups, whether there’s an offer or not.

This can be done with a clear in-view “x,” or even a secondary “remind me later” link.

TIP: Make sure you test the “remind me later” feature for your own pop-up.

Product Page:

Not all shoppers are ready to subscribe on their first purchase but make the default variant selection set to the ideal conversion – subscriptions.

Free Shipping:

Free Shipping is a major selling point that helps push people over the edge.

Look for every opportunity to highlight free shipping & make sure users can’t miss it.

Site Speed:

Site speed has a MAJOR impact on conversion, user experience, google rankings, and bounce rates.

Use pagespeed insights to find opportunities for your site.

A few of the more common fixes include:

  1. Minifying HTML, CSS, and JS files.
  2. Optimization of images and lazy loading.
  3. App analysis and old app code removal
  4. Deferring and asyncing Javascript and CSS delivery

While we’re chatting site speed… Oddit recently launched their Site Speed Optimization service.  

It helps DTC sites dramatically increase their site speed and boost conversions.

They can optimize the speed of ANY size Shopify site, and as always, if you’re not satisfied they’ll refund your money, no questions asked.

They’re giving all DTC Newsletter subscribers 10% off their Site Speed Optimization service.

Simply enter DTCSPEED10 at checkout to receive the discount.

Heads up, this code expires on August 17th!

Special thanks to our friends at Pilothouse for their insights on this topic.
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