Let’s drive more sales to your Shopify store with some text messaging ideas for your Easter sale and SMS marketing campaigns & automations.
Are you ready to smash some sales records this Easter? With the Holiday right around the corner, brands are rushing to prepare their marketing campaigns, color their banners, and wrap their online store shelves in sweet discounts.
That’s why we thought to share a handful of SMS marketing example templates you can check to get inspired for your Easter text messages.
The National Retail Federation published their Easter 2019 spending estimates and it looks like this holiday is going to get crazy for online stores. Learn about the research here.
Expected consumer spending on Easter goods:
$18,11 billion total spending
$151,25 per customer average
Top expected product spending on Easter:
Food – $5,74 billion
Candy – $2,49 billion
Flowers – $1,29 billion
Decorations – $1 billion
Greeting cards – $780 million
Those numbers don’t mean anything for your Shopify store if you’re not up there blasting out your marketing campaigns and promoting your deals.
Today we’re gonna help you prepare one of the most sales-driving parts of your digital marketing strategy for Easter 2019 – your text message campaigns & automations.
It’s the most basic, simple, fast and direct form of text messaging there is, and it doesn’t even require an internet connection for customers to receive.
80% of North Americans use text messages. A familiar means of communication.
Open rates up to 98%. Nobody ever misses a text message, unlike emails or other push notifications.
45% of recipients reply to branded text messages. Start a conversation with your customers.
85% of customers prefer texting over email or phone. Speed and convenience in communication is one of the priorities of millennials and modern shoppers.
64% of customers prefer texts for order updates. SMS is short, clear and direct. Customers like the confidence and reassurance that texting gives for order updates.
53% of customers feel positive towards brands using texts. Combine that with the insane conversion power of text messages, and you have a winning strategy for Easter.
You will need some basic rule of thumb on how to create your text message templates both for marketing campaigns and automations. Easter is a holiday for treats, gifts and sweet deals.
Below you will see 15 text message example templates for your:
SMS marketing campaigns
Abandoned cart SMS automations
Customer retention / reactivation automated messages
Get inspired for your Shopify SMS marketing strategy and get started with your Easter schedule.
Make Your Easter Messages Visual
Just so you know, we used free stock images for the MMS examples below, and you can do the same by using the Pexels or GIPHY integrations you’ll see in the message creation step.
5 Easter SMS Marketing Campaign Copy / Paste Templates
First stop, promote your products and Easter discounts with SMS Marketing campaigns.
Announce that you have a holiday sale, personalize your messages to target each customer individually and show the value you’re offering.
Second, you will have abandoned carts. Tons of them, for sure.
But that’s no longer an issue with the insane ROI that SMSBump has proven to deliver with the checkout recovery automations you can setup with custom timing, sequences and discounts.
Third, Easter is a great opportunity to reach customers who haven’t purchased in a while! Use the SMS marketing automation for customer reactivation to send text message promos and reminders to customers who haven’t been around for a while.
A powerful strategy to increase sales from existing customers and drive more customer retention.
Take these examples and twist them into your own brand voice! In case you want to drive more sales, be sure to combine your Abandoned Cart SMS automations with the Customer Reactivation and new Text Marketing campaigns. Happy Easter! Let us know how your promotions went with SMSBump!
This article was originally published by our friends at SMSbump.
