Ebook and AMAs: Accelerate 2021 – 12 ecommerce trends to take you to number one this year


Following a year that sparked an ecommerce revolution, you’ve got to keep your foot on the gas this year. 

So you can stay in pole position for the next twelve months, we launched Accelerate 2021 – a series of ebooks and AMAs full of the ecommerce trends you need to react to this year. 

Leaders across the ecommerce space (from platforms like Shopify Plus, Klaviyo, Nosto and ReCharge) gave their advice on topics like: 

  • How to be a better brand storyteller this year
  • The move to m-commerce
  • Why you need more authenticity as reviews are no longer enough 
  • Navigating the balancing act between in-store and online shopping 
  • Non-conventional subscription models
  • And more 

Luckily, all the ebooks and recordings of the AMA sessions are now available for you to read and watch in your own time.

Accelerate 2021 Be Ahead Of The Trends

Haven’t got time to check it all out?

Get a snapshot of what was shared by reading:

We hope you enjoy everything Accelerate 2021 has to offer and that it helps you on your way to a record-breaking year. Our Head of Marketing, Fiona Stevens, said it best: 

“Let’s lean into the challenges, prepare ourselves for a pit stop or two but, most importantly, look forward to driving another year of accelerated ecommerce growth.”

If you want to discuss how retention-building tactics fit into your winner’s strategy this year, book a time to speak with one of our loyalty experts now ⏩ .

About the author

Mollie Woolnough-Rai

Mollie is a Senior Content Marketing Executive at LoyaltyLion. After graduating from UCL in 2016, she has worked both in-house and at marketing agencies providing expertise in content for both B2B and B2C clients. At LoyaltyLion, Mollie manages our content, making sure our readers get the best quality resources about customer loyalty and retention.

Special thanks to our friends at LoyaltyLion for their insights on this topic.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.

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