[ebook] Scaling With Shopify Plus In 2023


Mounting economic pressures are forcing shoppers to question brand preferences and shop around for better deals. In this year’s Shopify Plus guide, we present 5 areas of technology that Shopify Plus merchants can better utilize to offer more value and sway shoppers from jumping ship.


Where to put your tech-stack budget in 2023


Brands need to employ strategies that are mindful of people’s economic restraints, but protect their own business performance. We explore what can be done (giving live customer examples) through the likes of personalization, search, loyalty, email & SMS, site speed optimization, and fulfillment. In this guide, we cover how to:

  • Triple conversion using Content Personalization to highlight flexible payment options towards hesitant shoppers
  • Optimize search results for conversion likelihood
  • Retain customers through personalized loyalty programs that target ‘at risk’ shoppers and reward valued segments
  • Power flow revenue by 82% when combining SMS with email
  • Ensure a lightening-fast online experience that stops shoppers bouncing, without sacrificing your tech-stack
  • Nail your fulfillment strategy to accelerate growth

Thank you for downloading our ebook. You can access it here.

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Special thanks to our friends at Nosto for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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