If you're an eCommerce business owner, you know that email marketing is a powerful tool for creating awareness and driving sales. But what if I told you that some best practices could help you improve your email marketing campaigns?
That's right! In this post, we'll explore eleven email marketing best practices to keep in mind as you craft your next campaign.
11 eCommerce Email Marketing Best Practices To Follow In Your Next Campaign
If you want to grow your eCommerce business and make it more successful, you'll want to follow these 11 best email marketing practices.
1. Write A Click-Worthy Subject Line
The subject line is the first thing potential customers see when they open your email, so it's essential to make it compelling.
Try to make it personal since people are likelier to open an email if they think it's addressed to them.
You can also use urgency, scarcity, or exclusivity in your subject line to get people interested in what you say.
2. Sending Emails At The Right Time Of Day
You should be sending out emails at different times of day depending on who your audience is and what kind of products or services you're selling.
For example, if most of your customers are male and tend to browse their emails during work hours, then sending them during these hours will probably be best for conversion rates.
If you send emails at night, they'll be less likely to be read than those sent during the day—so sending them at the wrong time could mean they never get read!
3. Having A Clear Call To Action
The most crucial part of any email is the Call-To-Action (CTA). Without a clear CTA, your potential customers will have no idea what they should do next.
Make sure your CTAs are easy to understand and clearly stated. This means that when someone receives your email, they know what to do next.
One way to make a clear call to action is to include a button that clearly says “Buy Now” or “Get Started” or whatever it is you want your audience to do.
4. Optimizing Your Emails For Mobile Viewing
It's no secret that more people are browsing through their email on their phones than ever before. For instance, make sure your emails look great on mobile devices to get the most out of your Shopify newsletter campaigns!
This means ensuring your text is large enough to read, that there aren't any unnecessary graphics (like big photos or logos) and that your links are easy to click.
If your customer sees an email with lots of text and images that look blurry when viewed on a small screen, they're more likely to ignore it completely or delete it without opening it up at all!
5. Making Sure That Your Content Is Relevant To The Recipient
This is one of the most crucial eCommerce email marketing best practices. If you send out an email containing no information or products relevant to your customers, they will not open it and probably mark your email as spam.
This is why it is crucial to segment your email lists so that you can send out targeted content relevant to each group.
6. Using The Right Email Templates And Images
Email templates and images are crucial to the success of your email campaigns.
It is vital that you have a clear understanding of what your customers want to see in their inboxes, and it is also critical that your emails are visually appealing and easy to read.
Remember that many of your customers will be viewing your emails on mobile devices, so you must ensure they can easily navigate through the content on their phones.
7. Following Up With Customers Who Have Not Opened Your Emails
When you send out an email marketing campaign, you'll want to ensure that it's as effective as possible.
One of the best ways to do this is to follow up with customers who haven't opened your emails.
You can send them a personalized email with a special offer or discount code that will make them want to open the next one you send them. This way, you're still trying to sell something while also giving them an incentive to open future emails from your company.
This will also increase the number of people who open your emails and help you get better results overall.
8. Use Automation Effectively
Automation is a great way to make your life easier for an eCommerce business owner. It can help you save time and money and help your customers get what they need when they need it. But it's important to use automation effectively, not just for using it.
When you automate, you should ensure that the emails you send are personalized enough that the recipient feels like they've been given something special from you.
For example, if a customer abandons a cart, then automated Shopify abandoned cart emails are a great way to recoup the lost sales.
9. Set Up Email Segmentation
When you set up email segmentation, you can target your customers based on what they've done with your product.
For example, if your customers have opened a particular product page, you may want to send them a discount code for that product. Or, if they've added something to their cart but haven't bought anything, you may like to send them an email offering a coupon or discount on their next purchase.
When you set up email segmentation, you can create groups of people based on their actions on your website. This means you can start sending targeted emails that will appeal specifically to them and help increase sales!
10. Always A/B Test Your Emails
A/B testing is the best way to ensure that your emails are converting. This process involves sending two versions of your email out to a random sample of your subscribers, measuring their response rates, and then choosing the version that converts better.
You can run an A/B test on any aspect of your email marketing, including subject lines, calls-to-action, and even the time you send it (morning or afternoon).
Nowadays, it's common for email marketing software for Shopify to offer A/B testing as part of their basic features. This makes it easy to use and affordable, so you don't have to do much work before you start seeing results.
11. Measure Your Email Performance
You need to know how effective your emails are at driving sales, or you're just wasting your time. To do this, you'll want to track both the open and click-through rates.
Open rate is the percentage of people who opened the email—whether they read it or not. Click-through rate is the percentage of people who clicked on any links within the email.
You can use these numbers to determine whether or not your subject line or call-to-action worked or if you need to make any changes before sending out another one of these types of emails.
Wrapping Up!
Email marketing is one of the most effective ways to grow your business. It's easy to start and doesn't require a huge budget, but it requires a lot of planning. Email marketing can be a great way to connect with your customers, increase brand awareness and make sales.
If you follow these best practices, you'll be able to create an email that captures your audience's attention and keeps them engaged until they buy from you!
