Most of the time, all it takes is a well planned out marketing strategy to make or break a record. The virtual competition will remain unavoidable on the grounds that most of the businesses are being administered online. That’s why online marketers always pay heed to the ecommerce marketing strategies they adopt.
The purpose of marketing is not only to generate sales but also to communicate with consumers. The fact that your products will bring them good- is a message you want them to know, to believe, and to act- that’s what marketing strategies do for you. The correct approaches need the methodical implementation to bring out intended results. This is why people look for the best marketing strategies.
There are a number of practices for ecommerce marketing, but the best are deemed so for a number of good reasons. Many online retailers cognized those methods as remarkably advantageous.
Thereby, here comes the best marketing strategies for online businesses you will find responding to your needs. Let’s go through them right away.
What is Ecommerce Marketing?
Ecommerce, known as electronic commerce/ internet commerce, is a broadening platform for products or services buying and selling online. Instead of going to a physical store, buyers get the privileges to choose their required commodities and services from different stores available online, order those, make payment, and get it delivered- all these activities are included in the process of ecommerce.
On that note, let’s know about ecommerce marketing. Ecommerce marketing is the cumulative measures or tactics that are incorporated for purposes like creating brand awareness, driving traffic, boosting sales of online stores.
Why are Marketing Strategies for Ecommerce Required?
Inclusion of reasons like convenience, comfortability, availability, time, and money-saving opportunities have been working together to make people rely more on online shopping. As a result, 2.05 billion people bought online in 2020, Oberlo states.
The number of online shoppers will be increasing in the upcoming days; so will the competition. Predicting that, all the online store owners are always updating their practice of ecommerce business strategy so that they won’t fall behind in the battle.
Digital marketing strategies are an inevitable set of techniques for online store owners if they want their online stores to keep surviving and effectuate towards ranking. These are continuous approaches, and the goal is to meet constant revenue targets for online business people.
The 12 Best Ecommerce Marketing Strategies You Should Try
A good strategy will propel the business- that’s why business people tend to focus more on the strategy. Take a look at the top 12 ecommerce marketing solutions successful online businessmen recommended.
Strategy 1: Google Shopping Ads
Google Product Listing Ads (PLAs) is another name for Google Shopping Ads, one of the best ad platforms for e business marketing. It is an ideal platform to advertise where your potential customers are bound to come.
When users search for their needed product, if that brand already has google ads running, those searchers will find the items on the search results, which are generally directed to the sellers’ website.
Experts say that platforms like Shopify or Woocommerce are best suited for this campaign. Google shopping ads users have asserted to have progressive results in their CTR and conversion rate.
Strategy 2: Content Marketing
Lee Odden said, “Content is the reason search began in the first place.”
Content marketing, known as inbound marketing, is no less important; rather, it is among the vital ones. The purpose an SEO-optimized content can serve is beyond description. Being an ecommerce businessman, one of the prioritized considerations for you is to appear first in google search.
A well-written content specifying all the aspects of a particular product can help reign you over others online. Promote original content that embraces SEO guidelines on your site.
Not necessarily all the contents you publish have to be relating to your product or services; you can publish other contents relating to the field of that as well. For example- a photo editing company can have a designated blog section to promote content regarding commercial product photography, photography post-production, photoshop, ecommerce store image requirement guidelines, and so on.
Strategy 3: Email Marketing
This is another result-producing, effective marketing strategy for ecommerce. According to data from Hubspot 2021, about 80% of marketers have seen engagement boosts through email in the last 12 months.
We all check our emails on a daily basis; we check the mail subject, skim the mail body and decide whether to go through or scroll backward. There are no basic rules to ensure that putting these elements in a mail will surely convince anyone to read it, but there are ways.
By considering certain matters you can make a change in your mail copy, so that it engages the reader and convinces them to read. You can try out a newsletter campaign with the following information-
- Your business.
- Products and features.
- Any promotional offer
- Pricing structure
- Any course or special event
While doing so, try personalizing with your targeted audiences’ purpose. Don’t be robotic; don’t plainly just go on telling. Try connecting them with your products or services; it will help them pique curiosity.
Ensure to monitor the analytics of mail marketing performance. Once you find the tactical method that works for you, you will be able to produce consistent results.
Strategy 4: Social Media Marketing
Social media stands as a great medium to connect people as this is a free-of-cost platform. Moreover, with 4.33 billion social media users across the globe, this is a well-timed platform to utilize for commercial purposes, any businessman can think of.
Used as a medium of ecommerce advertising, it works as a powerful tool to reach more prospective clients, promote products/services that address people’s needs, become recognizable, and build brands.
You can implement your promotional ideas for your ecommerce business through this platform easily. The most used platforms that e business strategists prefer are- LinkedIn, Twitter, Facebook, Youtube, Instagram etc.
Take advantage of these platforms as much as possible, keep your followers updated with posts of your product/ services as a means to communicate with them. It is also important to keep it unified; what I mean is to make sure all those platforms are singing the same tune; what activities those platforms serve, it should lead you to achieve your target.
Strategy 5: Video Marketing
As global internet users are very fond of video, adopting such a method to engage them to fulfill business purposes has become relatively easier. We can see videos in almost every media.
A 2020 statistic by Wyzowl revealed that 83% of video marketers claimed to get lead generations with videos, whereas 80% claimed to have increased sales.
Being an inevitably trendy tool of digital marketing, the idea of using video is worthy of your ecommerce marketing plan that displays the benefits of your product or services, or instruction videos on how to use it; so that people can understand what you will bring on their table.
You can create short videos and long videos to showcase what kind of service or product you are offering. For example, Adobe Photoshop released a video showcasing the newly incorporated advancements the software has brought in their latest update.
Strategy 6: Focus on site speed
Researchers of different digital market strategies found that the sites which are struggling with loading speed are having a hard time with their bounce rate and keeping up the ranking position.
When you are an ecommerce businessman, you are in no position to have your site loading speed fluctuate for long. To get this right, keep checking and take the necessary steps of your site loading speed.
The better your site load speed, the more priority you will get from google. Users will get quick visibility of your site. And thus, all these will ultimately lead you to a high CTR rate, conversion rate, and bounce rate.
Strategy 7: Product Page Optimization for Search Engine
For many reasons, business forms tend to go for a virtual business; the case doesn’t end here. How can you run a business if you are not up for profit? The same goes for online stores. That’s where SEO comes in to ensure your virtual store is fit for the online battle.
Optimize your product page to increase the organic search. There are many ways to optimize the SEO for your product page, such as keyword implementation in the product description, unique and high-quality content, website loading speed, image optimization, and so on.
As SEO optimization has proven to be one of the most vital ecommerce strategies, a well optimized product page can drive traffic, increase conversions and help grow sales.
Strategy 8: Product Structured Markup Language
Another proven strategic method is adding structured markup language for products. It may not seem like the mainstream strategies we come up with, but for online business- better not to avoid.
Add a structured markup language of our product at the backend of the designated page. Having rich snippets will influence Google to suggest your product when people search for your products online.
Doing this to your product page will help you in many ways. Your clients will get to know detailed information about your product, and it’s easier to index.
Strategy 9: Well-written Product Description
Product description does make a difference to positivity when the description is comprehensible and clear. Of course, the product displayed on an online store has some messages for its potential buyers, which should be well said. Being ambiguous or unclear in this place will result drastically.
When you are getting a copy of your product, make sure it complies with the problems users face. The more your description can relate to that point, the easier it will be for them to focus on you.
A well-written SEO-optimized product description can help your products quickly show up when anyone searches. While doing so, you must take in the proper implementation of keywords in required positions and optimizing supreme quality product photos.
Strategy 10: Voice Search Optimization (VSO)
Ecommerce voice search optimization allows prospective consumers to find products they need through speaking on any online site. Normally we type and search, but this advanced technology allows us to ask something and find the results in return.
Voice searching is being embedded bit by bit in the devices we use every day. We are not far from being completely dependent on voice search in the near future. This process of searching, finding, ordering, and every shopping experience is relatively easier.
Optimizing voice search for your online business is another right card to play. While doing so, ensure to use a communicative tone and use long-tail keywords. Make sure that your spoken contents are not incomprehensible and by no means let these not affect your page speed.
Strategy 11: UGC and influencer Marketing
UGC marketing and influencer marketing are another 2 of the best marketing strategies you cannot but consider.
Let’s talk first about UGC or User-generated content. This content can be text, post, testimonial, review, photo, or video. Brands or companies start such campaigns on online or social platforms to engage or connect more people and incite them to share their parts of the story.
Another option is influencer marketing, a strategy to stir the maximum number of audience by casting people who have expertise or reputation in a certain field.
Strategy 12: Implement an Affiliate Marketing Program
You can implement affiliate marketing programs as well. It is an online selling strategy where marketers can promote a product and get paid per click, lead or sale.
Marketers can choose to write about a particular product they like, talk about them or show reviews providing the link they want their viewers or readers to buy or check. For example, many marketers create their distinguished affiliate blog content site with product reviews, and those products are linked with ecommerce websites like Amazon.
As an effective marketing strategy for online businesses, you can choose to allow affiliate marketing. You get advertisements for your product free of cost, but it is said to have a positive ROI.
Ecommerce business has reached a point where there is no turning back, rather that it will leap forward. Hence, to keep up with this ongoing process, we can’t hope that the strategies we once adopted will result in the same again, and that’s where the necessity of ecommerce marketing strategies comes in.
We need to keep track of ours as well as our competitors’ activities, adopt new policies and find out the ways that work. The 12 strategies mentioned above have been pointed out with the best intentions to aid you with your online marketing strategies. The more you make this work, the better will be your chance of getting a productive outcome.