End Of An Era: Everlane And Reformation Under Fire, Ty Haney Is Back At Outdoor Voices, And What’s Next For Kristen



Values are a funny thing. 

You have to be willing to live them every single day. In every single situation.

And many brands treat the process as a one and done situation.

Or just pick and choose when they’re going to stay true to the values they set at the very beginning.

On this episode, Kristen shares a couple of the brands getting backlash for doing just that.

And a few that are getting it right when it comes to living out their values.

And don’t forget to break out your tissues. 

Because this is the last episode of Ecomm Noms. 

Kristen is off to do big things at Shopify. 

And today is actually her first day, so go wish her luck (although she probably doesn’t need it).

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

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On this episode, you’ll hear about:

  • Why Everlane and Reformation are under fire.
  • Ty Haney is back at Outdoor Voices.
  • What’s next for Kristen.

What to listen for:

  • [1:11] Some of the brands being criticized for exclusionary cultures.
  • [4:57] Why brands need values.
  • [8:34] Outdoor Voices’ BOD overhaul.
  • [11:00] Brands who truly live out their values.
  • [14:23] Where you can catch Kristen next.

Links to love👇👇

This article originally appeared in the Privy blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.