Ensure You’re Keeping Your Most Loyal Customers


Once you start measuring your most loyal customers (like the VIPs and Above Average customers), you’re able to do a lot with the metrics you collect.

One that I find useful is to graph how many loyal customers you have over-time. This lets you easily see trends and loyalty problems.

In a healthy store that’s growing, you should see both increasing over-time. They might not grow at the same rate but they should be consistently growing.

If they flatten, that’s a sign that you’re losing loyal customers that aren’t getting replaced by new customers. This should be a wake-up call to get to work on your loyalty systems.

If they go down, you’re well into the problem and need to do whatever you can to keep customers around. Hopefully you’ll notice any flattening trends early and prevent drops.

The new Who Are Loyal focus inside Repeat Customer Insights will automatically graph how many VIPs and Above Average customers you have. It uses the historic Customer Grid data that’s collected every month so merchants who’ve had the app for awhile will have a lot more historic metrics showing up.

But even if you just signed up recently (or plan on signing up in a minute), the sooner you start to collect this data the better.

Eric Davis

Use cohorts to find out who the best customers are in your Shopify store

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Install Repeat Customer Insights for Shopify

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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