Christmas product packaging can help brands engage with Christmas and boost sales during the holiday season. Using persuasive images representing festive ideas on your custom packaging can help a brand distinguish itself.
If you want to boost your packaging for the Christmas season, you are at the right place. Read the 6 essentials and highly impressive strategies to increase your brand image and value.
6 Christmas Product Packaging Strategies
Without proper strategies to create room in your competitive market, it isn’t easy to win your potential customers. The following are the strategies you can think of and consider for your product packaging to boost your Christmas product sales:
1. Research Your Competitors
Competitors are an excellent source for analyzing the market, what trends are prevailing, and how your competitors are responding to them. You can find several loopholes still waiting to be explored and worked out for increased product sales results. A few essential points you should consider to create a map to your success in your competitive market. Consider the following:
a. Explore the Product Packaging of Your Competitors
Explore your competitor’s product presentation strategies with packaging styles, product presentation, and something unique to attract more prospects and influence them to purchase their products. This will help you find a unique way to attract prospects with your Christmas product packaging.
b. Observe the Color Scheme and Printing Options
Colors are a great opportunity to attract the attention of your prospects and connect with them. Exploring your competitors’ use of color systems can also help you choose the color scheme for your brand’s Christmas product packaging. Remain in contact with a reliable packaging solution provider.
For example, it is generally practicable to use the RGB color systems to present your products online and CMYK to get printed results of your custom packaging for Christmas. You can use the Panton color system or PMS to differentiate your product packaging from the crowd.
Analyze your competitor’s selection of printing techniques for their Christmas personalized product packaging. You can get a better idea by knowing what results your competitors are producing with it. Then, decide which printing techniques can give you the best result compared to your competitors’ packaging.
c. Find Out the Packaging Loopholes of Your Competitors
Competitors are an effective source of information on finding the gap in your market and maximizing the benefits of those gaps. Explore your competitors’ deficiencies in their packaging, from materials to finishes and the final presentation of their products. After you are completely aware of your competitors, decide to get the best result from your Christmas packaging for your products and brand.
d. Research the Market Gap for Your Product Packaging
Maybe you found out that your competitors lack persuasive packaging or may be ignoring the protection of their product packaging. It is also possible that they might not influence their prospects with decorative embellishments. But you can fill the gap and use it to increase the effectiveness of your Christmas individualized product packaging.
2. Craft Attractive and Charming Designs and Shapes
Customizing your Christmas product packaging can help you craft your product packaging from artwork to the final shape, design, and size of your custom product packaging. Do not ignore getting an insight from the following shapes of custom product packaging:
- Gable Gift Boxes
- Die Cut Christmas Boxes
- Gift Boxes with Clear Windows
- Triangle Shape of Your Christmas Boxes
3. Use High-End Materials for Your Packaging
To create a distinction for your Christmas product packaging, you should not compromise on the quality of your packaging materials. From several material choices, you can consider your packaging requirements. Consider the following widely used packaging material choices for your brand:
- Cardboard
- Kraft Paper
- Corrugated
- Rigid Paperboard
4. Choose Effective Colors and Printing Choices
You have freedom with custom Christmas product packaging for your brand. You can choose the best colors that resonate with your brand guidelines and market trends. For the Christmas packaging for a gift, you can select attractive and charming colors to gain more attention from your prospects and influence them to purchase your products.
Consider the following important points to create a distinction in your market:
a. Color Selection for Your Product Packaging
Select from the available choices of color systems for your boxes for Christmas Eve. The following are the primary color system widely used in the packaging industry:
- RGB
- CMYK
- Pantone Color System
b. Choosing Printing Techniques
There are many printing techniques on your options list. You can select any from the following depending on the requirements of your runs, quality, resources, and the resolution of your designed images:
- Offset Printing
- Digital Printing
- Screen Printing
- Flexographic Printing
5. Benefits of Finishing Techniques to Your Product Packaging
Stylizing your Christmas gift box packaging is not enough; you can choose the best possible finishing techniques to create a distinctive outlook for your product packaging. Consider the following choices to make room in the highly competitive industry:
a. Coatings to Protect Your Product Packaging
Coatings are an effective way to reduce the waste of your Christmas packaging for gift items for your brand. The following are the most popular coating techniques you can use to protect your printed work and the outer layer of your product packaging:
- AQ Coatings
- UV Coatings
b. Lamination Techniques to Attract Your Audience
Lamination provides extra protection and highly persuasive and charming results by gaining more eyeballs on your product packaging. Matte gives a non-finish and dull outlook to your packaging, gloss gives it a shiny look, whereas soft touch lamination is used to give your packaging a luxurious look. Here are the following lamination techniques for your Christmas product packaging:
- Gloss Lamination
- Matte Lamination
- Soft Touch Lamination
c. Foiling Techniques to Give a Unique Style
Like coating and lamination, foiling gives your Christmas favor boxes a luxurious look. You can use this technique to create an eye-catching look for your brand packaging. Following are the popular choices of foiling to consider for a different look:
- Gold Foiling
- Silver Foiling
- Holographic Foiling
d. Embossing and Debossing Techniques to Glorify Your Packaging
Embossing or debossing techniques create a 3D look to your Christmas gift packaging for your brand. The chances of grabbing the attention of your prospects can increase for your product packaging.
Decorate Your Product Packaging with Embellishments
Embellishments help you create an impressive gift packaging style for a special event like Christmas. These embellishments include but are not limited to the following:
- Christmas Gift Boxes with Handles
- Tighten Your Packaging with Stylish Ribbons
- Embed Loop Handles to Your Christmas Boxes
- Use Decorative and Attractive Wrapping Papers
Conclusion
When developing Christmas product packaging, it’s essential to consider current market trends and analyze your competitors’ strategies. By understanding what appeals to consumers and stands out in the market, you can create more engaging and persuasive packaging. Consider working with a reliable packaging provider to order custom Christmas boxes wholesale. This approach can help you establish a more substantial presence in the market, influence potential customers, and foster customer loyalty.
