Happy 4th of July to you.
Being the US's Independence Day, it gets a lot of attention every year along with special holiday sales.
This year the promotions started last Friday and I've seen some extended into Wednesday. A nice long 6-day cycle that captures both the weekend and a few weekdays.
What will be interesting is evaluating how the promotions performed. In particular:
- how many new customers bought vs repeat customers?
- is the Average Order Values higher than typical?
- which sales channels drove sales?
Using the cohort reports from Repeat Customer Insights will start to show that data in the diagonal almost right away, especially with the percentage view.
Eric Davis
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.
