Did you know?
Partner marketing isn’t just another strategy—it’s the backbone of modern customer acquisition. With third-party cookies officially dead, first-party partnerships deliver 28% higher customer lifetime value than paid ads alone.
The Cookie Apocalypse Forces a Shift to Partner Networks
Google’s Privacy Sandbox changes mean traditional retargeting is broken. Partner marketing fills this gap by leveraging direct relationships with affiliates, influencers, and brand collaborators.
- Unmatched data transparency: Track sales from influencers, affiliates, and ambassadors in one dashboard
- Scaling beyond paid ads: Partner programs account for 15-30% of revenue for top Shopify stores
- Faster ROI than influencer deals: Affiliates convert at 3-5x higher rates than influencer posts
How Top-Performing Stores Structure Their Partner Programs
Shopify brands seeing 40%+ profit margins focus on three key partnership types:
- Performance-based affiliates (pay only for verified sales)
- Influencers with engaged audiences (not just follower counts)
- Strategic B2B partnerships (cross-promotions with complementary brands)
Everflow’s Competitive Edge for Shopify Merchants
While most platforms like Impact take 20% of affiliate revenue, Everflow offers zero revenue sharing with flat monthly pricing.
Key differentiators:
✔ Everflow Pay – Automate commissions without manual spreadsheets
✔ Cookieless tracking – Full attribution despite iOS/Android restrictions
✔ Enterprise fraud protection – Blocks fake referrals automatically
See how a Shopify Plus merchant achieved 23% more conversions while cutting affiliate fraud by 62% in our full Everflow review.
