Every Shopify Store Should Be Sending These 18 Types Of Newsletters (With 245+ Examples From Real Brands)

Like any routine that drives meaningful results, consistency is key for building a successful email marketing calendar.

But what exactly should you be sending to your audience?

We put together 245+ examples and 18 types of emails for you to come back to whenever you’re feeling stuck:

1. Teasers
2. Launches/new arrivals
3. Product/collection features
4. Sales/discounts
5. Last chance
6. Low stock
7. Back in stock
8. Monthly recaps/bestsellers
9. Free shipping
10. Giveaways
11. BOGO
12. Free gift
13. Bundles
14. Collabs
15. Review feature
16. Customer feature
17. Content
18. Holidays

Because if you’ve ever stared at a blank screen wondering where to begin with your next newsletter, you’re not alone.

Think of these campaigns like “exercises” in your Shopify fitness routine.

Add them to your email marketing calendar ASAP to get into a rhythm that will bring in consistent sales for your business. 

Now, let’s get to the good stuff. A breakdown of each email type WITH examples from real brands.