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Everything You Need To Build The Ideal Business Website

If you run a business, you are likely already aware of the enormous benefits a business website can provide.

Most people use the Internet for almost everything, including shopping and researching products and services. With a business website, you are opening up to all these potential customers and widening your marketing potential.

Some people can even run businesses online, simply using their website to communicate with customers, make sales, and pass on information. This cuts down on costs without reducing your customer reach.

With this in mind, how can you design and build the ideal business website for your needs?

Key Takeaways

  • A business website opens up your company to a wide range of potential customers who use the internet for shopping and researching products and services.
  • Before building your website, clearly define your business needs and goals for the site, such as whether you require eCommerce capabilities.
  • Plan out each web page logically rather than winging it, ensuring you include essential elements like a home page, landing pages, navigation menu, and search bar.
  • Design your website's user interface to be intuitive and easy to navigate, following standard conventions that users are accustomed to.
  • Scale your website according to your business requirements, avoiding unnecessary features or complexity that don't serve your objectives.

Define What You Need

You must determine your business's needs before creating the perfect website for your business. Not every website is created equal.

Business websites take various forms, but the most crucial difference is whether or not your website has eCommerce capabilities. An eCommerce website works like an online store. It displays products and allows customers to browse and purchase them leisurely. 

But only some websites need this functionality. Some websites work much better as a point of contact between the company and the customer. They might provide a portfolio, testimonials, an about us section, and contact information. Service-based businesses often use websites that work this way, as a specific quote may differ according to the job.

Working out what you need sooner rather than later allows you to get to the design phase much quicker and will prevent you from spending too much money on an overdesigned website.

Finding a Domain Name

Another critical step in building a website is to find a domain name. This is important because the domain name is how people will find your website. Ideally, it should be related to your brand so people can easily search for it.

Unfortunately, good domain names aren’t always easy to find. There are a lot of websites out there, and you need to find an appropriate domain as soon as possible. The good news is that you can find expired domains online. 

This is useful because it allows you to buy and use domain names you might need to realize were available. Snap up the domain name so your website can launch when it’s built.

Hosting Your Website

Unfortunately, you can’t just build a website and hope it magically finds its way onto the internet. Instead, you have to find a way to host the website so that it runs.

You have a few options here, each with pros and cons. Most people join a server cloud, which can support their websites and many others. This is fast, inexpensive, and simple to set up. The primary downside is that your website is more vulnerable to online attacks.

Another standard option is to use a private server. This protects your website and gives you complete control over the server. However, it’s expensive and more complicated to set up. Larger companies may have a dedicated server, or people who are already tech-savvy might prefer this option, but there’s a reason why many people like the cloud.

The cloud server is also more accessible because it generally comes bundled with many website templates or online website builders. You can also scale it according to your needs.

Website Building Options

Once you know where you’re going with the website, it’s time to explore different options for building it.

As mentioned above, using a website builder or template is one option. This usually provides an “all-in-one” service and will host your website. Many builders like this allow people with minimal tech experience to design a website easily. They are approachable and easy to use, and most of the designs are attractive. For those looking for an economical choice, consider a free AI website builder that automates the design process, making it even more accessible and user-friendly.

Another option is to custom-build your website, although it's vital to use a professional if you’re not skilled in website design. Hiring a professional is more expensive, and building it from scratch is a lot of work. 

The benefits of custom design are in the name. While many templates are great and can suit many scenarios, they aren’t all that original. Also, if your website does have unique needs, a bespoke design can match those needs perfectly.

Website Functionality and Design

The most important thing when developing a website is that it should be functional. This is a matter of both design and development.

First, the website should run smoothly. If you expect a lot of visitors, you may need to ensure that the hosting service can handle it. If a website is slow, people will get frustrated and move on. We live in a high-speed world, so keeping up is vital.

Your website should also be scaled according to your needs, which you hopefully defined right at the start of the design process. It’s a good idea to plan each web page rather than trying to wing it so you know what needs to be on your website.

The website should also be designed logically. Most websites have a similar basic UI that works, so don’t drift too far from the norm if you want people to be able to navigate your website. You need a home page, landing pages, a menu to allow people to find what they are looking for, and, ideally, a search bar. These should all be logically set out.

The design should be simple, attractive, and unique enough to be recognizable as your brand. But the most important thing is that it’s easy to read. Clashing bright colors and overly stylized fonts can make it harder for people to understand what they’re reading and what they need to find. 

Use plenty of images and icons, if possible, so people can quickly find what they want.

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