Examples Of The Most Successful Private Label Brands

box with label brands

A private label brand refers to a product manufactured by a third-party company and sold under the retailer’s brand name. The retailer decides on the product’s characteristics, packaging, and pricing.

Before we introduce examples of the most successful private-label brands, let’s answer the two fundamental questions:

How much does launching a private label brand cost?

You will need anywhere from $1,000 to $1,500 minimum to start your private labeling. 

To understand where your money goes, consider hiring one of the best accounting companies to help you properly plan your expenses. It’s also equally important that once you create your own private-label brand, you’ll want to photograph and then photo-edit your images to match your brand’s unique look and feel.

What do you need to create a private label brand?

The first step to launching a private label brand is picking your target industry – but more on this soon. Secondly, you will have to find a manufacturer to satisfy your requirements.

The next step would be to set up an eCommerce website. To complete this step, consider hiring one of the best branding agencies to help you better organize your online business.

Once you take these steps, your private label business should be good to go!

We mentioned before that the first step of investing in private labeling brands is deciding on what products to target. To help you invest your money wisely, we will provide insights regarding some of the most successful private-label brands. 

Here is the list of private-label products that will best sell on your Shopify-powered store:

  1. Electronic
  2. Clothing
  3. Camping equipment
  4. Cosmetics
  5. Home décor
  6. Yoga accessories
  7. Toys
  8. Party games
  9. Backpacks

Now, let’s discover the possibilities each of these industries offers.

1. Electronic

The electronic market is very competitive. So, if you are investing in this field, you need to define your competitive point in either design, functionality, or pricing.

You should concentrate on one product rather than a whole electronic assortment.

Here is the list of private electronic label products that can get you started:

  • Wireless earphones, computer mice, and charging stations
  • Portable mini drones
  • USB gadgets (fans, led lights, etc.)

Take a look at what Amazon did. It created its private-label brand – Amazon Basics. These are some of their best-selling products:

As you can see, they went with a simple design, but what they might lack in design, they make up for with prices that are typically more affordable than those of the technology market leaders, such as Logitech, Dell, Apple, etc.

2. Clothing

The clothing market is huge. People will always need something to wear hence the market’s continuous growth. 

If you want your share of the clothing market, we recommend you start small with one product type and work your way up.

Currently, the best-selling private-label products in the clothing industry are:

  • Sports clothes (pants, shirts, shorts, etc.)
  • Smart clothes (sleeves with accurate HRV monitoring, T-shirts that measure heart rate, stress level, etc.)
  • Maternity clothes

Amazon also created a private-label brand for clothing – called amazon essentials. As the image below demonstrates, their products focus on based comfort and functionality rather than design.  

Comodo is another example of a brilliant private-label clothing brand.

The image above depicts Comodo’s smart sleeve that offers full HRV monitoring and is connected by AIO Sleeve App with an intelligent device.

Comodo integrates unique technology features into its products, allowing them to stay competitive in a demanding market.

3. Camping equipment

Camping is an outdoor activity enjoyed by many. But high-end brands that manufacture camping equipment are often costly.

This is why camping equipment is a good choice for private label branding, as it can offer consumers outdoor equipment at a more affordable price.

Some of the products you should consider for your private-label camping equipment include:

  • Tents
  • Sleeping bags
  • Knifes
  • First aid and camping starter kits

Amazon Basics’ private label also found its place in this market.

The image above shows a tent that fits eight people, sold for $95.47. The image below, however, depicts a similar product made by a better known within the camping industry. Their product costs $182.29.

If you choose to tap into the camping equipment market, we recommend making the product price your main selling point.

4. Cosmetics

Cosmetic products are a never-ending inspiration for many businesses. The latest trends are eco-friendly, organic cosmetic products that every brand wants to make.

If you jump on board, use plastic-free packaging and carefully plan your storage capacities, as natural products tend to deteriorate faster.

The products you can start your business with can be:

  • Organic soaps
  • Organic shampoos and hair conditioners
  • All-natural face masks

The image below shows a vegan clay mask made by a private-label brand.

These kinds of products sell. If you choose the cosmetics industry for your private label brand, stay true to your product’s description and create eye-catching product designs.

5. Home décor

This industry offers various products to choose from. To stay at the top of the game, you must develop a unique product or offer competitive prices.

If you have a talent for interior design, home décor private branding might be a perfect match for you.

Currently, the best-selling home décor products include:

  • Pillows
  • Picture frames
  • Curtains
  • Artificial flowers
  • Carpets
  • Art candles
  • Vases
  • Statues and sculptures

This fireplace décor from Stonebriar is one of Amazon’s best sellers. It has a unique design and is made to look like a product from the Dark Ages. 

6. Yoga accessories

Research shows 300 million yoga practitioners worldwide, and the industry is worth an astonishing $80 billion. It is safe to say that yoga has become a mainstream fitness trend.

The best thing about yoga products and equipment is that they are easy to produce, pack, and ship. So if you are on a budget, the yoga industry might be your best choice.

Products you can consider for your private label brand include:

  • Yoga clothing (leggings, t-shirts, tights, etc.)
  • Yoga mats
  • Yoga-video exercises

Amazon Basics created this very simple yoga mat and sells it for $28.82, while the production usually costs  $4,59 – $5,27. This is an example of a very good business model.

7. Toys

The toy market is expected to reach an impressive $230,64 billion by 2028. It is a big market, but the industry trends are very hard to predict – who would have thought that the fidget spinner toy would become so popular? 

If you choose toys for your private labeling business, put children’s safety above all else. Design toys with parts that small children can’t swallow and use non-toxic materials and colors.

Some of the best-selling toys are:

  • Wooden blocks
  • Cars
  • Soft toys
  • Dolls and dollhouses
  • Action figures
  • Interactive board games

To appeal to younger children, use bright colors and design toys to develop basic motor and cognitive skills. 

Here is the perfect example of a best-selling toy produced by VTech:

If you want to target older children, create toys that encourage kids to learn different skills and use their imagination. These kinds of toys keep children engaged longer and are great for kids’ intellectual and physical development. 

Here is one example of such a toy created by Think Fun.  This is a bestseller on Amazon.

8. Party games

It might sound crazy, but party games are one of the fastest-growing private-label products. 

The best and most rewarding way of developing a party games private label brand is to develop a new and exciting idea that would appeal to younger and older audiences.

Alternatively, you can take the easy way and brand pre-made versions of party games made by manufacturers.

Party games can come in the form of playing cards.

The image shows a popular card-based drinking game for adults made by ShouldWeDrinkTogether.

Party games can also come in family board games, like the one below – Charades by The Game Chef.

9. Backpacks

A backpack is a universal and evergreen product. Everyone uses backpacks either because they have to – like schoolchildren, or because they conveniently allow us to carry things around while our hands stay free.

Over the last few years, smart backpacks have become increasingly popular. They are like regular backpacks, except they also integrate technology, such as expansion batteries, USB ports, speakers, etc.

If you choose backpacks as your private labeling products, pay attention to their design, functionality, and wearability.

The door to this market will be open for you as most people don’t have a preference for backpacks.

You can choose to have a product on the lower end, like this backpack from Shrradoo that costs $25.99.

You can also go for a high-end product and have it made from better, natural materials, like this one from BOPAI.


Starting any business from scratch is challenging, and success is never guaranteed. There are many private label companies available from great partners like Dropshipping.com.

But to have a better chance of succeeding, you can plan your business investments carefully and choose the industry you feel most comfortable with.

We hope our article gave you everything you need to know about market trends to launch your private label brand efficiently and become a successful entrepreneur.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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