Since its release in 2004, Facebook has grown into the largest social media platform in the world, and as a result is a very diverse and useful marketing platform for e-commerce entrepreneurs around the world.
Bloggers and entrepreneurs from nearly every niche should consider using Facebook as part of their social media marketing strategy. Because it is the largest social media platform in the world, it can allow users to reach a very large and diverse audience, making it very important that companies know how to best use the platform.
Mastering Facebook can take some time, however there are some basic tips and tricks that can be used in order to get the most out of the platform.
Posts on Facebook should be done at a very specific time. Ideally, your posts should be public when the fewest amount of new posts are being listed. This is typically between the hours of 9 p.m. and 11 p.m., during which posts tend to see the most engagement.
The type of post will have a major impact on how well it is received. There are six types of posts that are typically more successful than others, according to QuickSprout:
- Image posts
When these types of posts are used on Facebook, they will receive more interactions than those without a similar point.
According to Quicksprout, Sunday is the best day of the week to post on Facebook as a business. During the week, interaction some posts are roughly the same, however on weekends there is a noticeable boost in interactions. Because of this, the best time to post on Facebook for a business is between the hours of 9 p.m. and 11 p.m. on Saturday or Sunday.
Not only does content and posting time matter to the success of a Facebook post, the length of the post matters as well. The article a post links to should be between 1000 and 3000 words to appeal to the largest audience. Articles between these lengths see more interaction then those below 1000 words, and those above 3000 words in length.
In addition, the length of the Facebook post itself plays a role in the number of interactions it will get. Long Facebook post see fewer interactions than shorter Facebook posts, with both having less than 50 words seeing the highest number of interactions. Facebook users do not want to read novels, they want brief captions and remarks during their stay on the site.
Video marketing is growing in popularity, however posting YouTube videos on Facebook does not result in his many interactions as one might believe. When posting video on Facebook, be sure to embed the video, or upload it directly to Facebook instead. Videos on YouTube that have been link to Facebook perform considerably less well then those that were directly invited, making it important to take the extra step rather than simply adding a link.
While Facebook users may not like YouTube, they do like Instagram. When pictures are posted via Instagram, they see a higher number of interactions than those posted directly on Facebook, making it important that images are uploaded simultaneously to Instagram and Facebook through the Instagram app, rather than to each platform separately in order to achieve the most interactions.
Finally, the last key to getting the most interactions on Facebook is to not overdo it with hashtags. There's a common belief that hashtags help a post performed remarkably better than those without hashtags, however this has not been shown to be correct. In fact, post with hashtags often perform less well than post without them, showing that they are largely unnecessary for many Facebook posts.