Facebook Shops Launch, Recess Ran Out Of Puzzles, And The DTC Brands Getting Into TV


KristinLafrance-01-1Is it Friday already??

Don’t worry, we’ll be back to regularly scheduled programming next week with a new Ecomm Noms episode launching Wednesday.

But for now, Shopify is giving us plenty to talk about.

Recess ran out of puzzles (same), so they started making clothing and objects. Recess realitywear is 💯 worth checking out. 

And the falling costs for TV spots are letting DTC brands play in a game they usually wouldn’t. 

Lively’s campaign drove 20 million new impressions to their site and has also boosted sales from email and SMS by 20%, week over week. 😱

Seems like a decently successful campaign, huh?

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

Get our best content on ecommerce marketing in your inbox 2 times a week

On this episode, you’ll hear about:

  • How Shopify and Facebook helping you spend more money 💸
  • Recess’ realitywear (it’s as cool as it sounds)
  • DTC brands testing the waters with TV

What to listen for:

  • [1:07] What the Shopify x Facebook partnership actually means for consumers.
  • [3:09] The only way to pronounce GIF.
  • [7:29] Highlights from Shopify Reunite.
  • [9:51] Recess’ newest drop(s).
  • [12:22] The DTC brands coming to a TV near you.
  • [16:24] What the buyer journey actually looks like.

Links to love👇👇

This article originally appeared in the Privy blog and has been published here with permission.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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