Shopify Ecosystem

Feature Announcement: Facebook Audiences Sync


IDFA. ATT. FLoC. The Great Cookie Apocalypse is upon us. It’s now more important than ever to leverage your most valuable marketing resource: 1st-party customer and order data, completely owned by you.

With all the changes in mind, we’re proud to announce our Facebook integration for directly syncing your favorite segments as Facebook custom audiences. Remember that a customer segment is any combination of supported filters, like Loyals (3+ orders), or High spenders (top customer quartiles based on RFM monetary values). Creating Facebook custom audiences, including lookalike audiences, from these segments is one of the most powerful ways to leverage your first-party data.

Action 👉 Connect your Facebook ads account with our new integration

Action 👉 Sync your Loyals and High spenders segments to create two new custom audiences

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Create custom audiences

The Facebook integration is available immediately for all paying customers. If you’re on a Free plan, we want to hear from you — what can we do better? A single successful Facebook campaign from a custom audience built from your best customers would make you more than your upgrade fee. We’re committed to seeing you thrive with your data.

This originally appeared on Segments and is made available here to cast a wider net of discovery.

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