When we first launched Segments by Tresl, we had nothing more than a few time-series charts and an RFM model, along with our foolish dreams of...
Author - Steve Hutt
Email marketing is an effective way to reach out and build a relationship with your subscription base. However, if you aren’t segmenting your email...
As a data science company, data is in our DNA. And this year, the data we’ve looked at tells an interesting story for retailers — sales have slowed...
For this week’s blog post, we wanted to share the latest episode of one of our favorite podcasts, eCommerce Fastlane! This podcast is...
Customer segmentation is how businesses divide their audience into smaller subsets or different groups of customers, based on common characteristics...
Cohorts are groups of individuals with a shared characteristic — usually, but not always, based on a specific action within a specific time frame...
IDFA. ATT. FLoC. The Great Cookie Apocalypse is upon us. It’s now more important than ever to leverage your most valuable marketing resource: 1st...
Want to retarget your customers via Google Ads? Today we’re proud to announce our Google integration for directly syncing your favorite segments as...
A lot of marketers and business owners are obsessed with customer acquisition. New customers are sexy. They show that your business is growing and...
Do you know what kills most ecommerce businesses? It’s not competition. It’s not supplier costs or pricing. It’s not even sky-high Customer...
If you’ve ever asked ‘how much is a customer worth to my business?’ or ‘how much can I afford to spend to acquire a customer?’ then this is the...
Email has been a dominant marketing channel for decades. In fact, the first email blast was sent in 1978 by Gary Thuerk to only 400 users and still...
Some products we know just go together: milk & cookies, a t-shirt and a pair of jeans, shampoo & conditioner. In other cases we know...
We’re thrilled to announce that Segments has been picked up as a Shopify Staff Picks app for the 2nd year running. Staff picks are the first 4 apps...
“What did customers buy next?” is top of mind for many brands who care about increasing repeat sales, and often the best way to do this is by...
This blog post is part of our series on Customer Segmentation and if you haven’t already check out our posts on introducing the core concepts around...
This article is part of our Customer Retention series and before we jump into this article, it’s worth reading on our first post about customer...
This week we were joined by the brilliant Bob Braham from Famous ( ), the place to build high converting landing pages with the easiest to use drag...
Exciting news! Famous launched Shoplink as a new integration to its mobile ecommerce experience platform. This new feature empowers users to connect...
Consumers are spending less time on desktops and more time on their mobile devices – 52% of internet traffic takes place on mobile. This migration is...
Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing...
