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Fellow NZ-Based Goody Joins the Marsello Family

fellow-nz-based-goody-joins-the-marsello-family

Marsello's logo alongside the Goody logo

Today, we’re officially welcoming fellow New Zealand-based Goody to the Marsello family. Goody is a loyalty platform and CRM solution used by hundreds of businesses and over 1.2 million members.

As teams, we both believe small-to-medium enterprise (SME) business owners deserve a loyalty and marketing solution that generates real, revenue-based results. Results that are accurately attributable to the marketing you run. The only way that’s possible is with quality integrations with POS and eCommerce that link the sale to the customer and the marketing they receive.  

Combining Marsello with Goody puts us in a great position to bring everything we’ve learned to a broader New Zealand market and to new sectors, like hospitality. Together, we’ll be able to help more New Zealand and hospitality businesses get more sales and better results from their marketing.

Read more on the acquisition in articles from the following publications:

We’re excited about what lies ahead as we bring our teams and our products together.

Marsello’s CEO’s stand with Goody’s CEO in front of a lead window and brick pillars.

Special thanks to our friends at Marsello for their insights on this topic.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.

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