Fellow NZ-Based Goody Joins the Marsello Family

fellow-nz-based-goody-joins-the-marsello-family

Marsello's logo alongside the Goody logo

Today, we’re officially welcoming fellow New Zealand-based Goody to the Marsello family. Goody is a loyalty platform and CRM solution used by hundreds of businesses and over 1.2 million members.

As teams, we both believe small-to-medium enterprise (SME) business owners deserve a loyalty and marketing solution that generates real, revenue-based results. Results that are accurately attributable to the marketing you run. The only way that’s possible is with quality integrations with POS and eCommerce that link the sale to the customer and the marketing they receive.  

Combining Marsello with Goody puts us in a great position to bring everything we’ve learned to a broader New Zealand market and to new sectors, like hospitality. Together, we’ll be able to help more New Zealand and hospitality businesses get more sales and better results from their marketing.

Read more on the acquisition in articles from the following publications:

  • NBR

  • Stuff

  • StopPress

  • geekzone

  • Scoop

  • Stuff | Business Advice

We’re excited about what lies ahead as we bring our teams and our products together.

Marsello’s CEO’s stand with Goody’s CEO in front of a lead window and brick pillars.

Special thanks to our friends at Marsello for their insights on this topic.
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Author

Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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