Fitness influencers. They’re in your feed, in your group chats, and probably on your “New Year, new me” Pinterest board. And in 2025? They’re not just doing squats. They’re building brands.
Whether they’re lifting weights, living off green smoothies, or just keeping it real about skipping leg day — these creators are changing how we move, eat, rest, and scroll. They’re leading a whole new fitness wave. And they’re doing it with purpose, personality, and yes — perfect lighting.
So if you’re a brand looking to get into the wellness world this year, here’s your starting line.
We’ve rounded up 25 fitness influencers in 2025 who are ready to work with brands that align. Big followings, real communities, and major content vibes — these are the partnerships that can actually move the needle.
But first, did you know that Millennials make up 35% of all health club memberships in the US? That’s the largest generational group by far, according to the International Health, Racquet & Sportsclub Association (IHRSA).
So, how do you effectively connect with this powerhouse generation?
The answer is simple: Influencer Marketing.
Millennials, the digital natives, are glued to their screens more than ever. According to Sprout Social, a whopping 72% of Millennials say that social media is an essential part of their lives. With platforms like Instagram, TikTok, and YouTube becoming integral to their daily routines, these channels are prime real estate for fitness influencers to share their expertise and inspire their followers.
Fitness influencers leverage their platforms to create engaging, authentic content that resonates with their audience. They often share their personal fitness journeys, offer valuable tips and tricks, and provide workout routines that followers can easily incorporate into their lives. This authentic approach not only builds trust but also encourages followers to take action, whether it’s trying a new workout, adopting healthier eating habits, or purchasing recommended fitness products.
Let’s find your fit.
The Fitness Collab Energy in 2025
Fitness isn’t just a category anymore. It’s a vibe. A lifestyle. A whole ecosystem.
And fitness influencers in 2025? They’re steering the ship.
These creators aren’t just hopping on what’s hot — they’re the reason it’s hot. Think less “perfect gym selfie” and more “here’s what I actually eat after a workout.” Raw content. Real conversations. And routines that don’t feel impossible to copy.
Also, let’s be honest — half of us follow them for motivation. The other half? For the reminder that skipping leg day again makes walking upstairs feel like a hike up Kilimanjaro.
Brands are paying attention. But here’s the thing — it’s not about slapping your logo on a protein shaker anymore. These creators want partnerships that fit their story. Their audience can tell when something feels off. And when it doesn’t? Engagement goes up. Way up.
In 2025, the fitness collab looks like this:
- Wellness, not just workouts
- Authentic, low-edit content
- Inclusive communities — all body types, all goals
- Long-term partnerships, not one-and-done promos
So if your brand shows up with purpose? You’re already halfway to the win.Ready to meet the fitness influencers who are making all this happen? Let’s get into the list.
Jackay Frank – @jackayfrank
ACE-certified group fitness instructor, Jackay Frank, is about to pump you up and lift you up—one free-spirit jump at a time.
High intensity, high energy, and lots of fun are what Jackay is all about.
Content
Jumping rope and jumping on a trampoline never looked like this much fun. Jackay is all the inspiration you need to literally jump out of your funk and jump into happiness—because her Instagram feed will get you that motivated.
From scenic jumps by the beach to jumping along to dance music by the roadside, Jackay’s posts are more than just bounce cardio. They are full of feel-good vibes. She’s a reminder that it doesn’t take much to feel amazing about life. All it takes is a jump.
Besides sharing her fun jump routines on Instagram and TikTok, followers can expect content to feed their wellness too. Books that changed her life, like “Low Tox Life”, “Power Snacks”, “Women’s Wellness Wisdom”, and “First We Make The Beast Beautiful”. Jackay is an uplifting source of inspo for anyone on a wellness journey.
Bikinis, beaches, trampolines, music and scenic jumps—Jackay is a must-follow fitness and wellness influencer that’s full of upbeat energy.
Collabs
Fitness and wellness brands – Jackay Frank is a micro-influencer match that would make a fun and uplifting Collab.
Storm D – @stormfit
Supercharging the internet with power reps straight out of Ohio, USA is women’s health and fitness expert Storm D.
She is all things fitness, nutrition, and wellness for women.
Storm is a sports psychologist, biohacker, and owner of a 3000-member all-women’s gym—nothing short of dynamite here for this macro-influencer.
Content
Ready for a kick of adrenalin? Because Storm’s Instagram profile is pumped with power workouts with badass music that will get you up on your feet and hustle for that muscle.
From powerful kettlebell workouts to small space workouts—whether she’s in the gym or at the beach—Storm keeps her followers motivated with her training videos and encouraging captions.
“You can let life beat you and smack you around every time you face a challenge or you can welcome every challenge as an opportunity to grow and find more of yourself. The choice is ALWAYS YOURS.” – Storm.
And what do her followers think?
“Killing it” with flame emojis is how it’s dropping in her comments.
And if you’re a fan, then you’ll absolutely love her fitness gear too. And of course, Storm will drop a link to what she’s wearing, because everyone wants to know where she got “those leggings” from.
Collabs
Storm is the perfect match for health and fitness brands looking for influencers to them reach a large female audience.
Lisa Anne – @carmafitness – Personal Trainer
From Colorado, USA, Lisa Anne is a passionate personal trainer and holistic competition prep coach that loves taking a “naturalistic approach to most things”.
With quite a diverse athletic background in figure skating, rollerblading, yoga, weight-lifting, and hiking—Lisa’s path to personal training comes with compelling experience in fitness.
Content
Post after post, Lisa’s attractive fitness aesthetic on Instagram is a true representation of her empowering active lifestyle.
And she’s all about “building beautiful bodies from the inside out”.
From her inspiring fitness pictures and motivating workout videos, client spotlight before and after pics, to powerful captions like “a daily hour workout is only 4% of your day. MAKE IT HAPPEN”, Lisa is an uplifting source to her community of fitness enthusiasts.
Keeping up with the current times, she shares convenient home workouts with minimal equipment—just what we all need, right?
Creating no room for failure, Lisa shares valuable resources like the “how to set your day up for success” worksheet and golden educational nuggets about nutrition.
Collabs
Lisa’s recent collaborations include promotions for Calm Gummies and gorgeous competition bikinis.
She’s an ideal fitness micro-influencer for health and fitness brands looking to tap into her community.
Jessica Suzanne – @jessica_suzanne_
Based in California, USA, Jessica Suzanne is a vibrant health and fitness enthusiast that is passionate about helping other women grow their businesses in the industry.
She also loves inspiring her followers with fitness, fashion, beauty, and wellness content.
Content
Jessica’s bright and motivating personality is hard to miss.
Summer sunglasses, cherry red lipstick, a happy smile, and so much feel-good energy.
From walking on the beach with a booty band, her 7-minute booty band burn workout, and weekend outfit fashion hauls, to soaking in a fluffy bathtub because it’s National Bubble Bath Day—Jessica’s images and videos are full of amazing uplifting vibes.
And if you love her, you’ll only love her more as she shares inspiring captions like “confidence is not about becoming someone you are not… You do not need to get rid of any uniqueness that makes you, you… Unshakable confidence is about embracing who you are.”
Jessica embodies wellness, inside and out—because looking good and feeling better are goals best achieved together.
Her radiance says it all.
Collabs
From fashion to vitamins and liquid collagen, Jessica has a number of brand collaborations under her profile.
She’s an awesome micro-influencer match for fitness, wellness, fashion, and beauty brands that would love to reach her community.
Abhish Desai
Abhish Desai is a dedicated fitness enthusiast from Atlanta, Georgia. He is a functional trainer at the PlayBook App, where the world’s top trainers, athletes, yogis, and instructors create their workouts and coach their clients.
Abhish is very dedicated to sharing invaluable information on fitness, meditation, and motivation, so it’s no surprise he has more than 509,000 followers on Instagram. What makes Abhish different from other influencers is his level of attention to detail. He wears many hats — he’s a creative director, content creator, producer, photographer, videographer, editor, and more.
Besides sharing workout videos, Abhish is a great storyteller and keeps his followers engaged with posts packed with motivational messages and valuable advice.
Alexandra Brodsky
Alexandra Brodsky is a Colorado-based vegan and fitness influencer who shares her routines to inspire her followers. She promotes a healthy lifestyle through high-quality content.
The moment you open her social media accounts, you’ll notice her love for running. Her Instagram posts are a diary of her journey where she shares the love of marathon running.
Alexandra’s content is all about health, fitness, and wellness, and she’s a great motivation for everyone getting ready for a marathon.
Ashley Darling
The New Jersey-based lifestyle and fitness content creator, Ashley Darling, aims to inspire her followers to live a healthy lifestyle and have a positive mindset. She has a passion for going to the gym, eating healthy foods, and wearing cute activewear. Ashley has more than 5,300 followers on Instagram and a mind-blowing engagement rate of 16.3%.
Her followers can get practical advice on workouts, stress control, mental health, and daily reminders to stay on the right track. She already has successful collaborations with health, fitness, and wellness brands, promoting supplements, activewear, and more. Ashley often shares discount codes that her followers can use to get the products she promotes.
Bernard Cunningham
Bernard Cunningham is an NGA pro-Bodybuilder, ASFA personal trainer, S&D Fitness Training Camp owner, and promoter of the NGA S&D southeastern natural fitness competition. He has been training for three decades and has been competing since 2004.
His dedication and consistency have helped Bernard figure out a way to build the best physique, and now his training program, workout, and meal plans are available to help individuals get in shape.
If you are trying to reach fitness influencers with a niche audience interested in bodybuilding, Bernard can help you spread the message and promote your brand.
Deanna Lorea
Deanna Lorea is a transformative wellness coach and mindset mentor, passionate about helping women elevate their bodies, mind, and soul. She has more than 178,000 followers on Instagram, and she is also the host of the Beneath her Surface podcast, where she talks with fitness gurus and women leaders to inspire her audience.
Deanna is also leading the ALIGN Community, where she offers 1-on-1 coaching, live stream classes, Q&A sessions, insightful developmental workbooks, and more. Her dedication to building a strong mind and body has made Deanna a truly healthy lifestyle ambassador.
If you’re in the fitness and wellness niche and looking for influencers to promote your brand, Deanna might be the perfect fit for your business.
Allen Walters
Allen Walters is the owner of RealDad53 – a blog for men’s health, fitness, and diet. He shares workout plans, health and stress management tips, and helpful lifestyle advice.
Allen has a passion for learning, and his goal with this blog was to share his experiences and lessons with others who might find them useful. He explores lots of different topics on his blog and takes readers along the journey with him.
Besides the blog, Allen’s career has revolved around technology — he does web development, business systems analysis, and SharePoint administration.
Shana Meyerson – Private Yoga Instructor
There’s always that one person that will bring energy to any party.
I feel like Shana Meyerson is that person. Between her contagious smile, bubbly personality, and quirky humor – she’s a must-have dose of feel-good vibes.
And if she says do dolphin pose, you bet you’ll roll your yoga mat out and spring into action. With lots of laughs, and maybe even some wobbles, you’ll have an amazing experience with Shana.
I’ll take laughs any day.
Based in Los Angeles, Shana is a private yoga instructor and founder of YOGAthletica where you’ll find her teaching funky flows that will, without a doubt, leave you smiling and feeling great.
“You are my constant inspiration even in the hardest time ever” – is pretty much the epitome of how she makes her followers feel.
In 2002, she also pioneered the children’s yoga industry with mini yogis. She’ll uplift the whole family.
Shana founded her online influence in 2010 around people that love yoga and appreciate how life-changing it is. (She’s a yoga vet, teaching adults since 2002!)
This teacher has me hooked on her buzzing YouTube channel. Her most popular video is “yoga handstand for beginners who are afraid of handstands” and her hilarious unboxing videos have left me in stitches for days.
I’m excited to handstand around all week!
Some of Shana’s collaborations have been with brands that partner with fitness influencers often, such as Manduka, Nuzest, Skëdagø, Graze, and Yogi Surprise.
If you love yoga and would love to smile a little more, then Shana Meyerson’s content is certainly worth checking out.
