Former Twitter Australia MD To Lead Yotpo’s JAPAC Operations, Plans To Put Aussie ECommerce On The Map


SYDNEY, AUSTRALIA, FEB 24, 2022: eCommerce marketing platform Yotpo has today announced the appointment of Suzy Nicoletti as its Sydney-based Vice President and General Manager of the JAPAC region, following the Israeli company’s launch into the Australian market in 2021.

Nicoletti will spearhead Yotpo’s operations for the region, which will include increasing Yotpo’s physical presence in the Sydney office to support its growing portfolio of forward-thinking online retailers.

Also a former Google Executive, the California-native joins Yotpo with more than 15 years’ experience scaling companies globally, including leading Twitter’s ANZ operations over the past 5 years as Managing Director.

Of her appointment, Suzy Nicoletti, Yotpo Vice President and General Manager, JAPAC said:

“Australian eCommerce brands have demonstrated they can play on the global stage, and it’s Yotpo’s mission to ensure we’re on the ground to help them succeed. With consumer retail ha …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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