Four Strategies DTC Brands Must Revisit To Succeed Without Amazon


If you run a direct-to-consumer (DTC) e-commerce operation, you’ll inevitably ask yourself, “Do I need to sell on Amazon?” And why wouldn’t you? Amazon is a huge player—but they’re certainly not the only option for retailers looking for an online storefront. In fact, as Stephen McBride points out in an article featured in Forbes, major brands like Nike, Birkenstock, Rolex, Patagonia, and North Face are no longer selling directly on Amazon and are launching their own online stores instead.

“Well, that’s all fine and dandy for brands with deep pockets,” you’re probably thinking to yourself, “but can a smaller DTC merchant like me launch an online store, compete, and survive without Amazon?” Great question. The answer quite simply is YES—and it’s being done now more than ever before. As Stephen points out, thanks to a new breed of tech companies, “any mom-and-pop store can run an online store as good as Amazon’s.”

Case in point: Shopify or Shopify Plus (Shopify’s enterprise-level plan) gives DTC merchants access to the tools they need to set up and run their online businesses. And free and paid apps available through the Shopify platform can help expand and power a store’s functionality to deliver the best-in-class e-commerce experiences today’s shoppers expect.

Rethinking your fulfillment, returns, retention, and packaging plans for the year ahead

We live in a “now economy” where speed and convenience reign supreme in the online shopping experience. Shoppers are savvy and know what “best-in-class” looks like. And companies like Amazon have set a high bar where modern consumer expectations are concerned. Mind you, I said a “high”, not “insurmountable” bar.

To learn about tactics DTC brands are using to stay competitive and grow their businesses, check out the on-demand recording of the webinar Killing it Without Amazon below. You’ll hear what leading e-commerce strategists from ShipBob, LoyaltyLion, Packlane, and Returnly have to say about fulfillment, returns, customer retention, and packaging. Trust me, filled with tips to optimize strategies for the year ahead, this is one recording you’ll want to watch sooner rather than later.

Topics covered in this webinar include:

  • How to build your own DTC flywheel that sees continual growth
  • Why your current fulfillment operation needs a facelift
  • How to save sales and earn loyalty with great returns
  • The retention opportunities that aren’t available on Amazon
  • How custom packaging can help your brand stand out

On-Demand Now: Killing it Without Amazon


Watch Recording Now!


This article originally appeared in the Returnly blog and has been published here with permission.

5 Brands Using LoyaltyLion’s Integrated Features To Deliver An Interactive, On-Brand Loyalty Experience

5 Brands Using LoyaltyLion’s Integrated Features To Deliver An Interactive, On-Brand Loyalty Experience

9 Fundamental iOS App Design Principles To Follow

9 Fundamental iOS App Design Principles To Follow


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

You May Also Like
payday loans loans for bad credit
where can i buy clomid buy clomid