[Free Webinar] Email Marketing Best Practices: Everything You Should Set Up to Connect with Subscribers


In these uncertain times, email is a powerful way to connect with your subscribers and build stronger customer relationships. Whether you’re new to email marketing or a seasoned pro, we’re here to help you leverage the power of email and navigate through these uncertain times together.

In Hive’s new live webinar series, we’re sharing tips, tricks and answering your questions on email marketing. The first webinar has already aired, but you can watch the recording below. We covered the fundamentals of a good email strategy and shared best practices around:

  • Signup forms that help grow your list
  • Creating a segmentation strategy to understand your subscribers
  • Email automations that engage customers at exactly the right time
    • Welcome series
    • Abandoned cart
    • Winback series
  • Designing email templates for engagement
  • How to get good email deliverability

Watch the webinar to learn more:

We have a ton of upcoming webinars, including an Email Deliverability 101 where we’ll discuss how you can ensure inbox placement long-term. Don’t miss out and sign up to be notified of future webinars at hive.co/webinars. Have a topic you’d like us to discuss? Email your webinar ideas to [email protected]!

This article originally appeared in the Hive.co blog and has been published here with permission.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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