From Reviews To Retention: How Brands Can Build Loyalty With Reviews


It’s no secret that product and site reviews are invaluable when growing your brand. In an increasingly competitive online landscape, brands are tasked with creating original user-friendly experiences to win new customers. On top of that, businesses must also focus on strategies that drive retention. 

To keep shoppers coming back time and time again, while simultaneously generating sustainable brand growth, brands are incorporating loyalty programs into their reviews strategy. Let’s explore the value of integrating loyalty with your reviews strategy, and how combining the two can ultimately drive retention and accelerate brand growth.
Retention: The key to sustainable brand growth
New avenues within marketing eCommerce now center initiatives that improve customers’ average order value (AOV), overall retention, and customer lifetime value (CLTV) by capitalizing on integrations between brand loyalty and reviews solutions. Simply, brands are driving retention with reviews — …

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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