From Subscriptions To A Unified Suite Of Tools: Recharge’s Vision  


How we’re expanding to fit your needs 

For nearly a decade, Recharge has helped thousands of merchants turn one-time shoppers into loyal, repeat customers. Through Recharge subscriptions, we’ve enabled merchants to process more than $10B in revenue, but this is just the beginning. 

Today at ChargeX, our annual merchant and partner conference, I unveiled the next step in Recharge’s journey: our move to a multiproduct platform that further empowers our merchants to grow and foster a loyal customer base. 

We’ve always known that subscriptions were just one way merchants could build valuable, long-term customer relationships. With compounding acquisition challenges, merchants today are shifting their focus to building strong retention programs like never before, and we’re here to help. 

Our goal: to help our merchants maximize the value of their customers through a unified suite of scalable, integrated, and highly customizable products.

Over the next few months, subscriptions will be bolstered by a number of new products: 


Launched as a part of Recharge in 2022, Bundles helps merchants increase average order value (AOV) and lifetime value (LTV) with curated or customizable product bundles. Soon, we’ll give merchants the ability to offer dynamically priced bundles, adding even more flexibility to our Bundles solution. 


Build powerful paid membership programs and offer valuable benefits that incentivize your customers to come back more frequently.


Encourage repeat purchases with a powerful set of tools, including cash back and store credits, to build loyal customer relationships.


Easily deploy custom workflows that decrease churn and increase customer AOV and LTV throughout the shopper journey in a single platform.

These new offerings will come with out-of-box functionality—making it simple for merchants to get started right away—while also offering robust customization options with the Recharge API and SDKs. Regardless of how or where you want to build your program, we’ll be here at every step of the journey.  

We’re passionate about this next multiproduct phase of Recharge, and are committed to accelerating enhancements to our existing subscription offering and supporting the evolving needs of our merchants and their customers. 

Affinity customer portal

One of several subscription enhancements we revealed at ChargeX today was the launch of our next generation customer portal, Affinity. Affinity gives merchants a highly customizable, no-code customer portal while providing shoppers with a modern and user-friendly interface to effortlessly manage their subscriptions from any device. 

This updated subscriber experience was highly requested from merchants, and we’re committed to launching additional features and enhancements in the months to come. 

The Recharge product roadmap

Our team is working on a lot of exciting projects at Recharge thanks to the feedback and trust of our merchants and partners. 

To help everyone stay up-to-date on these product updates, we’re also excited to launch the Recharge product roadmap, a place to submit ideas, see what we’re working on, and get involved in the product development process. Bookmark this page and join us on this next chapter for Recharge.

We’re looking forward to sharing more soon. 

–Oisin O’Connor, CEO & Co-Founder

Special thanks to our friends at ReCharge Payments for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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