After a strong 2022, we are happy to announce that we ended the year with our best G2 report yet. G2, the software peer review platform, released its Grid Reports and accompanying index reports for Q4 of 2022, and Emarsys was honored to be recognized by you, our customers.
We find these metrics particularly satisfying because here at Emarsys our customers are our top priority and we strive to serve the evolving needs of the marketers and other professionals who use our platform. These numbers represent a quantifiable benchmark of growth and a recognition of our strive for excellence. We are continually upgrading our platform to better serve our customers, and we’re gratified to see that coming through in our clients’ reviews.
This short post dives into the data to give you insight into G2’s evaluation, plus analysis from the experts. Here are some results:
How Emarsys Fared
As we focus on growth, we’re delighted to share that we’ve been recognized in 212 reports this year. We have received 52 badges – up from 36 (44 of which are leader badges). Some highlights:
- Leader badges – G2 users gave Emarsys scores of ‘substantial satisfaction and market presence’
- High performer – we were pleased to receive ‘high customer satisfaction scores
- High user adoption – Emarsys was thrilled to get the ‘highest user adoption rating in its category’
In addition to our leader badges and our rankings in the user adoption and performance categories, we were also pleased to be named for specific areas of strength on the Emarsys platform.:
- We are a genuinely comprehensive cloud marketing platform that can offer everything marketers need, and our customers recognize that.
- Customers singled us out for the ease of use of our marketing analytics capabilities
- We were also recognized by customers for our marketing automation
- We received the highest rating for ease of use for small businesses
- We gained the ‘users love us’ badge for consistently high reviews
The Results Index scores reaffirm our commitment to accelerate time to value and deliver business outcomes. It’s a gratifying confirmation that our customers see us as leaders in these categories, which further propels us to continue serving our customers with dynamic, scalable solutions that meet (and exceed) their expectations..
The numbers show that we are growing not just in global reach, but also helping our customers grow into aspects of digital marketing. Our strategy of helping customers unify data and channels to deliver highly relevant 1:1 omnichannel experiences is reflected in the many categories in which we’re named as leaders.
The results from the Q4 G2 grid reports reaffirms our commitment to going above and beyond to serve our customers. It drives our company culture with our focus on constant innovation, excellent customer service, and commitment to creating easy-to-use solutions so our customers can scale quickly.
Our clients have repeatedly stated how our purpose-built, marketer-centric platform serves as a pillar to their businesses. With your support and feedback, we’ll keep improving this platform that helps you reach your marketing goals.
It’s no secret that marketers are being expected to do more with less. In today’s climate, a marketing software like that offered by Emarsys can help differentiate brands from the pack. The recognition Emarsys received in G2 reports means that our customers continue to derive value from our pre-built campaign blueprints and industry-specific strategies that help marketers gain and retain customers and reward loyalty in meaningful, scalable ways.
We understand the need for trusted peer evaluations in software buying decisions, and are delighted that our customers have spoken in Q4 for yet another stellar showing in the G2 reports.
We’re looking forward to an even better 2023. Here’s to a bright year ahead!
Content Marketing Manager
About the author
M.C. is a writer whose career has included freelance and in-house work in a variety of industries, from Saas to banking to the education sector. As a content manager for Emarsys, she loves to create compelling, engaging content that helps marketers better connect with consumers.