Last updated: August 17, 2022
It’s no secret that it’s more challenging than ever for brands to acquire new customers and grow profitability. A recent report found that brands are losing $29 for each new customer that they require thanks to a 222% increase in customer acquisition costs over the past eight years. These stats indicate how important your existing customers are. This is further evidenced by the fact that it has been found that just a 5% increase in customer retention can increase a company’s profitability by 75%.
We’ve seen and heard directly from merchants these pain points over the past several months and created a new reorder product to help merchants address these struggles. We understand that not all customers want to be locked into a subscription but still regularly order the same products from you. And the reorder product gives you the flexibility to enable your existing “non-subscriber” customers to easily reorder through the “My Account” page. Logged in customers will see a gallery of products they’ve ordered in the past and can reorder them in a single click.
Move the metrics that matter most
This frictionless process of capturing more reorders, will help you move the metrics that matter the most for your business. The ‘click and reorder” product will help you increase your:
- Average Order Value (AOV)
- Overall site conversion rate
- Customers time to purchase
- Repeat purchase rate
Moving these metrics will not only be your secret growth weapon come holiday time, but will be your catalyst for profitable growth all year long.
Leverage ‘reorder’ through email and SMS
Through an integration with Klaviyo, you can set up a flow (or automation) to nudge your existing customers that it’s time for them to reorder the product. In as few as two clicks, the customer can reorder the product directly through email, without any time, budget or development resources spent.
Similarly, you can send SMS reminders directly to your customers when it’s time for them to reorder. Not only will this drive more revenue for your business, but it will drive efficiency since you will be generating revenue without exerting any resources on your team’s end to generate it.
Upscribe will white-glove onboard you onto the reorder product and you will be live and collecting reorders in no time. No need to worry about any complicated migrations or customizations.
Ready to learn more about our ‘click and reorder’ product? Schedule a demo today.