Ever wondered how to get that cute little check mark next to your social handle on the ‘gram? Longing to be verified but unsure where to begin? Well, let us assure you that achieving your social media dreams doesn’t require you to be Paris Hilton. Let’s talk about getting verified on Instagram!
What is Instagram verification and who can do it?
Instagram verification is a process that grants a blue check mark to accounts that Instagram deems notable and authentic. This badge signifies that the account is the official presence of a public figure, celebrity, or brand, helping users easily find and connect with genuine accounts.
Who can get verified? Typically, it’s open to public figures, celebrities, brands, and entities that are likely to be impersonated. To apply, an account needs to be complete with a profile picture, bio, and at least one post. Instagram looks for accounts that are unique, active, and follow the platform’s community guidelines. While anyone can apply for verification, Instagram prioritizes those with a significant presence and high likelihood of being impersonated.
The benefits of getting verified on Instagram
This small blue badge can give you many significant perks, including increased visibility, higher trust with followers and brands, protection from impersonation, and access to advanced features and analytics.
Let’s get into each perk a little bit more:
Increased visibility
Having a tiny blue checkmark next to your name is akin to carrying a Birkin bag or driving a Maserati (I wish for that, too). It catches people’s attention, making them pause their scrolling thumbs and ponder who this person is, often leading them to visit your profile. Being verified also ensures your profile appears prominently in searches and suggestions. That little check mark signifies potential opportunities to collaborate with influencers or brands who may not have discovered your content yet.
Higher trust
There is no “us” without trust. I know it might sound cheesy, but hear me out. That check mark signifies that you are who you say you are, not just some random or scammer on the internet. With internet crime on the rise, those check marks come in handy. They show that you are credible, which is crucial for potential brands looking to collaborate with you and for attracting more followers.
Protection from impersonation
I know imitation is the highest form of flattery, but it becomes alarming when imitation turns into identity theft. That small symbol not only shields you from fake accounts but also signifies credibility.
Access to features
That little symbol grants you access to exclusive features like analytic tools and insights on audience demographics.
How to get a blue check on Instagram
Okay, we’ve covered what Instagram verification is and its benefits. Now, let’s dive into how to obtain one.
There are two ways to get a verification badge—become Beyoncé (just kidding!)—the real ways are either to spend some money or apply for the badge for free.
I know the free option sounds like a no-brainer, but hold on. I’ll explain both so you can understand the catch.
Verified badges
To get verified for free on Instagram, you need to apply through their official process. Approval depends on meeting specific requirements and providing the necessary documents.
For a higher chance of approval, you should:
- Represent a real person, registered business, or entity, including pets.
- Have a unique presence that distinguishes your account, whether it’s a person, business, or your cute dog (any adorable animal is eligible).
- Maintain only one verified account.
- Ensure your profile bio is complete, with a profile photo and at least one post. No one likes a ghost profile!
- Be a well-known or highly searched individual or entity.
However, meeting these requirements does not guarantee you’ll receive the coveted verification badge. Want to give it a shot? Start the Instagram verification process here.
Meta badges
The Meta badge requires people to apply, not purchase. To qualify, you must be a real person, business, or entity with a significant presence on the platform. After going through the application process, if your application meets the requirements, then BAM! Meta will grant you the badge.
Paid badges start at $14.99 per month for content creators and standard businesses, going up to $119.99 per month for premium options.
Why am I not getting verified on Instagram?
If you’ve applied and are still wondering why you haven’t entered your Kim K. era with that fabulous check mark, there are a few factors at play. Let’s dive into them.
Insufficient notability
Your account might not be considered notable enough. Unless you’ve paid your fee, Instagram typically only verifies public figures, celebrities, and brands that are widely recognized and often searched for.
Incomplete profile
Ensure your profile is complete with a profile picture, bio, and at least one post. Accounts without these elements are less likely to be verified.
Lack of authenticity
Instagram looks for authentic accounts. If your account doesn’t represent a real person, registered business, or entity, it won’t be verified.
Low activity
Your account needs to be active. Accounts that post infrequently or have low engagement are less likely to get verified.
Violations of guidelines
If your account has a history of violating Instagram’s community guidelines or terms of service, this can affect your chances of getting verified.
Incorrect information
When applying for verification, ensure all the information provided is accurate and truthful. Providing false information can lead to a denial.’When applying for verification, ensure all the information provided is accurate and truthful. Providing false information can lead to a denial.
Improving these aspects can increase your chances of getting verified on Instagram.
Key takeaway: Get verified on Instagram to unlock all the perks the platform has to offer.
Having a verification badge offers many magical benefits. Firstly, the little check mark provides credibility and visibility, enabling potential collaborations with businesses and influencers.The badge makes your account more trustworthy and discoverable, thereby attracting more followers.
Secondly, verification grants access to special features like analytic tools and demographic insights. These tools can work wonders, allowing you to refine your content strategy and attract potential partners.
Are you ready to stake your claim in the creator economy? Discover more helpful tips and resources from the experts at GRIN: Creator Management Learning Center
