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Give A Good Bargain: 3 Ways In Determining Your Product Prices

Competitive pricing on a piece of paper with a calculator for ecommerce.

To maximize profit in your business, you need to have products or services people will buy. The more people buy your products, the better. One way you can get many people to do so is to have effective prices they are willing to give in exchange for your products. They should not be too cheap for their value but not too expensive to turn away customers.

Getting the perfect pricing can get you more sales and, of course, profit. Here are three ways to help you determine the most reasonable prices for your products.

Know the Cost Value of Your Products

Your products do not come out of thin air. Of course, to get a hold of your products, you have to spend money to get them or the things you need to create the product.

You can also factor in more things, such as labor, how old the product is, and even overhead prices. Overhead expenses consider other costs in the business one has to maintain, which are essential expenses whose costs may or may not be fixed. Overhead expenses may include rent, salaries, equipment fixes, or that new weighing scale you bought for your retail shop.

Besides the cost, you can add a markup on these prices to help gather a little more profit. A markup percentage can be a basis if you want or need to increase the price of a product. You can compute a product's markup percentage by deducting the sales price from the unit cost and then dividing it by the unit cost. The result is what you can then use to increase the price.

Any price must be reasonable enough to justify your hard work to produce and sell your products and for the customers to afford and want to buy them, especially when you have to increase or decrease them.

Find out the Competition Prices

A good reference for determining your prices is to determine the prices displayed by your competition. This helps provide you with a range of prices to charge what you sell.

Knowing your competition and checking how much they sell their products shows you a little insight into what such a product is being sold for and the prices people are used to paying the product for. The prices you will be seeing, especially from competitors who have been around for a long time, are already embedded into customers' expectations of how much they can spend, confining their budget to a specific price range.

Look up your competitors to have effective and accurate pricing based on competition. A little google search can reveal to you the list of establishments with the same product. Next, you will have to identify the businesses that are the competition. You must identify the ones with nearly the same product and target customers.

With this, you can then check how they price their products. If possible, look up a history of how much they charge their products. Has it always been the same? Are there changes, discounts, or promos? Are there special prices for the holidays? Do they change prices if they have too much or too few of the product?

Learning from your competitors, especially the pioneers, can give you an insight into how they price their products, work with pricing in different situations, and give prices customers would be willing to pay for.

Learn the Demand For Your Products

A product exists because of demand. You have products to sell because you recognize that people want or need these products. Demand is defined as the desire for individuals to purchase something and how they are willing to pay for it. It is connected to how much supply a product has.

The relationship between supply and demand can ultimately determine the price you place for a product. The law of demand states that demand increases when the price is low and decreases when the price is high. With more supply, you may want to sell at a lower price, which increases demand. With less supply, a product will increase in price, resulting in lower demand.

There are a lot of factors that determine demand, such as customer income, preferences, and customer expectations of price change. This can help you decide what products you can sell and how much you can charge them.

For example, since Christmas is coming close, you could sell Christmas-related products, as, during the Christmas season, people tend to buy Christmas products for their home or something to celebrate. In other words, there is a demand for Christmas products for the said season.

This helps you regularly study the supply and demand for your products. You may have to change your prices when needed.


Pricing your products is one of the most necessary steps to growing your business. To do so, you must rely on what your customers want, refer to how the market prices their goods, and recognize the worth of your products and business. Make the prices as reasonable as you can.

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