Give Loyal Customers Early Access To New Products


One way to reward your most loyal customers is to give them a chance to order or pre-order your new products before the general public.

First you have to identify which customers are the most loyal. You might use Shopify, Repeat Customer Insights, or your own custom algorithm for that.

You’ll need to then match up the size of that list with your inventory. You wouldn’t want to contact a list of 10,000 loyal customers when you only have 10 units to sell. A good rule of thumb is to assume 1-5% of those customers will buy. That gives you a buffer and leaves inventory for everyone else.

(You want to have enough inventory leftover so when your marketing goes public it can attract attention from new customers)

Once you’ve balanced your list size to your inventory, then you can craft your messages. How they are sent (email, SMS, etc), how long of an early access, and the specifics of your message will depend on your brand. Make sure to highlight the time sensitivity of the offer though, if you don’t then you’re customers won’t know they were getting a loyalty perk.

Done right, this can help create launch buzz and early orders for a new product. And it can solidify your customers’ loyalty.

Eric Davis

Use cohorts to find out who the best customers are in your Shopify store

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Install Repeat Customer Insights for Shopify

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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