While the COVID-19 pandemic has led to business challenges in the past two years, it has also accelerated ecommerce.
Never has it been easier to order your groceries, pet supplies, or even your favorite beverages to your door, as businesses have enhanced delivery options to match consumer needs.
However, convenience sometimes has a cost, and it is important to recognize this change’s
Corso makes it clear that they are committed to making the world a greener place.
Key takeaways
- It’s crucial to recognize the
impact of ecommerce growth on the environment. - Merchants can offer carbon-neutral subscription services to consumers with apps.
- Sharing your environmental initiatives with consumers can increase brand loyalty.
Carbon-neutral subscription services
Recharge has partnered with apps like EcoCart, Corso, and Ecodrive to allow merchants to offer carbon-neutral subscription services to consumers. For a small fee, consumers can purchase carbon offsets on their subscription orders, giving them the convenience of regularly scheduled deliveries without the same environmental
“A recent study shows that over 60% of US consumers list sustainability as a factor when purchasing, with 42% stating they are willing to pay for sustainable options. As corporate social responsibility continues to gain awareness and influence consumers’ sentiment towards brands, it is even more important to find ways to support our environment and community for the sake of future generations.”
—Leya Leydiker, Director of Technology Partnerships at Recharge
The EcoCart website showcases how easy it is for merchants to add carbon-neutral options to their subscription services.
One-click integration
Did you know that you can offer carbon-neutral subscription services without any hassle? Yes, it’s true! Some amazing apps are available that make integration a breeze for you and your customers. By giving your customers the option to make their order carbon-neutral at checkout, you can positively
Sharing the impact with customers
Sharing sustainability measures has become increasingly crucial for merchants as it helps to build trust and attract environmentally conscious consumers. To make this sharing more accessible, many apps now provide the ability to track the
As Eco drive has done on their website, merchants can easily demonstrate how environmentally conscious they are with stats gleaned from these apps.
Subscriptions & Social Responsibility
Nowadays, many mobile apps are not only providing a platform for merchants to sell their products, but also helping them to reduce their carbon emissions. These apps have devised innovative ways to make purchasing more socially responsible. For instance, they offer customers an opportunity to donate to a social cause or provide discounts on orders to show that their brand values the welfare of others. By doing so, these apps promote a sense of social responsibility among their users and positively
Environmental benefits of subscriptions
Even if consumers choose not to choose the carbon offsets option, there are still environmental benefits to offering subscriptions versus one-time purchases. Subscriptions help merchants predict future demand, allowing them to anticipate logistical requirements, which can eliminate unnecessary or expedited shipping expenses. Notifying upcoming subscription deliveries and add-on/upsell options can drive additional revenue while allowing the merchant to ship multiple products simultaneously, removing the need for a second delivery.
Subscriptions have always been a great tool to increase customer loyalty and predict future revenues. Still, with integrations with companies like EcoCart, Corso, Ecodrive, and Govx, subscriptions can drive a brighter, more sustainable future.
We are interested in learning more about tech partners that integrate with Recharge. Browse our integrations directory.
Essential Industry Insights for Further Reading
- Greenhouse Gases at EPA: An overview of greenhouse gas emissions, their environmental
impact , and the U.S. Environmental Protection Agency’s efforts to reduce them. - Carbon Offsets: A detailed explanation of carbon offsets, how they work, and their role in mitigating climate change from the Center for Climate and Energy Solutions.
- GreenBiz: A leading media and events company that provides insight into business, technology, and sustainability for professionals.
- Greenhouse Gas Protocol: A comprehensive global standardized framework to measure and manage greenhouse gas emissions from private and public sector operations.
