Shopify and other trading platforms allow you to set up an online store within hours, but the real challenge is knowing how to boost your e-commerce sales.
As per Statista, global e-commerce sales reached 5.8 trillion U.S. dollars last year, and there is still an indication of 39% growth to be expected in the coming years.
These stats show that there is a huge possibility for online businesses to grow in this competitive market. If businesses use the right marketing channels and strategies to attract more customers and boost sales, they can increase their conversion in days. All they need to do is to follow the right tactics for growing their business.
The expert essay writers of The Academic Papers UK have provided these eight expert tips to boost your e-commerce sales in 2024. Let’s review the details
Key Takeaways
- Make sure your online store ranks high in search results by using good product images, titles, and descriptions.
- Offer fast shipping and free delivery options to keep customers happy.
- Show real customer reviews and ratings on your product pages to build trust.
- Give shoppers multiple easy payment options, including different currencies.
- Keep working to improve the customer experience on your site to boost sales.
Top 8 Ways to Boost Your E-commerce Sales in 2024
With so many e-commerce businesses competing for the same clients, it can be really challenging to boost your sales. Here are the top 8 strategies that can help you engage, attract and convert your target audience. These strategies are based on the customer preferences, Google Analytics patterns, best practices and latest industry trends:
Here are the details about these strategies:
1. Optimising the Website for Mobile Devices
A survey by Statista reveals that mobile e-commerce sales will be boosted by an estimated total of 97.2% of sales online by 2024. It means that an increasing number of clients use mobile devices for online shopping. It goes without saying that your company website needs to be optimised for smartphones and that it should be fast, easy to navigate and responsive. If you make your website compatible with a variety of browsers, operating systems and screen sizes, the user experience will improve, and online sales will increase.
2. Using Social Media for the Conversion of Audience
In 2024, social media has become one of the top famous ways to boost e-commerce sales for online businesses. As per Hootsuite, 58% of the population worldwide make almost 4.62 billion social media users, and 71% of them are more likely to buy from the brands they come across on social media platforms.
To improve your e-commerce commission sales, you should use social media features and tools that help you drive traffic to your company online. You can also get help from social media influencers and pay them e-commerce sales commission for the sales they drive with their content.
3. Harnessing the Power of Email Marketing
Email marketing is one of the highly rewarding digital marketing strategies, and it lets you build long-term relationships with your clients who repeat their purchases from your store. Per Luisa Zhou, it has the highest ROI (Return on Investment), and that is $42 for every $1 you spend.
You can send welcome emails, abandoned cart emails, and other ones that recommend new products to clients. To increase your B2C e-commerce sales, you should ensure that your emails are interactive and have the potential to engage the customers.
4. Optimising the Product Pages for SEO
The product pages of your websites are crucial pages as that’s where your clients decide whether to buy your products or not. Therefore, you must be vigilant about optimising your product pages for better conversion and SEO marketing.
Make sure that your brand pages rank high on search engines so that your products reach potential customers and you can grow e-commerce sales. Use high-quality images and craft keyword-based product titles. Compelling product descriptions also influence consumers’ buying decisions.
5. Ensuring Quick Delivery and Free Shipping
It is a no-brainer that customers love free shipping and quick delivery of products! As per a study by Baymard Institute, almost 50% of online clients abandon their carts because of costs such as shipping charges, online sales tax rates, etc. Almost 74% of such clients also love to buy products from businesses that offer free shipping.
To boost your e-commerce sales, you should run e-commerce marketing campaigns to increase the conversion rate. These campaigns should focus on letting customers know about the quick delivery, free shipping and other perks of buying products from you. It also helps customers make informed decisions about their purchases.
6. Introducing a Customer Loyalty Program
Customer loyalty programs fall under the category of marketing strategies that reward your clients if they repeatedly place orders on your website. It is an effective way to enhance client satisfaction, raise brand awareness, and retain your customers.
As per Annex Cloud, loyal clients are likely to spend 67% more than new clients and they can increase the profits of the company by 25% or more. So, you can boost your e-commerce sales worldwide by introducing customer loyalty schemes.
7. Showing Customer Reviews
Per a report by Spiegel Research Center, showing customer reviews can boost the conversion rates of clients by 270%, and products with client testimonials are more likely to be sold faster. Customer reviews are one of the most reliable ways to ensure the clients that other people love your products.
For this purpose, you should collect authentic positive feedback from the users and display it on the landing pages and other product pages. You can also use a star rating system to show the average rating of your products. For better e-commerce sales, you must have a lot of positive ratings online.
8. Offering Multiple Payment Options
Payment options and the choice to pay in multiple currencies are the two top factors for online shopping clients. So, after doing the e-commerce sales analysis, we can see that the payment options should be convenient for the customers. The checkout process should be easy and the customer experience should be seamless.
Per a report by Worldpay, almost 75% of local clients prefer to pay for the products in their local currency while 42% of them abandon the shopping if their preferred payment gateways are not available to them. Also, the e-commerce sales taxes should be low. So, you should make sure that multiple payment options are available to clients and also that those payment platforms are safe and secure to use for clients.
Final Words
Incorporating these 8 tips to improve your e-commerce sales will position you for immense success in 2024. Remember that it is a bumpy ride and you will have to adapt to newer marketing strategies to unlock the full potential of your business. That is why you should stay committed to the provision of excellent customer experiences and keep optimising your strategies.
Content marketing is a sure-fire way to boost your sales; you should always pay heed to the optimised content. You can also start writing descriptive essays on the perks of using your products and promise guaranteed results to clients. You can acquire professional essay writing services online to write such papers. They can write compelling educational content for your products that drives sales for your online business.
Author Bio
Keira Carter, a London-based author, is a leading e-commerce specialist, whose expertise spans across the realm of digital marketing and sales. With a keen focus on improving company sales and increasing conversions, Keira is actively engaged in content marketing and customer service. Her dedication to her craft has earned her a reputation as an influential thought leader in the industry.
