Shopify Ecosystem

Hawke Media Coronavirus Report: July 23, 2020 | Blog | Hawke Media

hawke-media-coronavirus-report:-july-23,-2020-|-blog-|-hawke-media

It’s time to rethink education. The pandemic has forced many areas to take a hard look at the education system, including its breakdowns and failures in a new landscape.

Keeping kids at home has been a hard sell as remote learning presents two different realities for people with means and those who lack resources. 

Lower-income parents need to get back to jobs that often require them to be physically present, many students are getting left behind evidenced by low attendance numbers, many curriculums have moved away from live instruction, and lack of access to useable high-speed internet are all hallmarks of remote learning at public schools.

This is already impacting the careers of many women who often take on roles as primary caretakers. According to data from The Fuller Project, the number of unemployment claims in some states shows a majority of women filing new unemployment claims, a trend that shares correlation to school closures and stay-at-home orders.

5f19c301621e1a630492f12b tmAA5P 6 hidPl6BYxRaA6h6T1romcMB4Ziyj bvfWAZeGavWxnvmK 4fWElZ HF GG9qxOLTTVak kj8bSPxbkRihSIX t jAE4utmE

Source: The Fuller Project

“Women drive 70-80 percent of all consumer purchasing, through a combination of their buying power and influence.”  via Inc.

If women’s purchasing power continues to degrade to the pandemic it would be a serious loss to the world economy and diversity in the workplace.

Consumer Trends

Overview

5f19c2fd4c906bc1a3ca12c4 6IXvuun0cDeaeQNvI43HVjF3XHYL03flNh 12oGnnuE35cwrfoqoFKG6Pnk9NSe3Wa32 urTk00QByFo3lHymPaJnj1GoxYf7PkX1mRv1Zdgz0kriYVKzgQ

Source: Klickly
  • Shoppers are still spending and they’re doing a large part of their shopping exclusively online or online-first.

Package Tracking

5f19c2ff3b57dbec3e7b84c6 VjIVOrU1KqGArfy6kocQ QUyYq5KVtTrYSbyveI2urMgnehJMsKV7jlxC l7jWcPZlN kh4V9AJHX4 4wslalIUfYovniDUg68MNtazc9GmqDbNjouze8rnozGjUkvMkPgUdyzvo

Source: Route via Google Trends
  • More than ever, shoppers are buying online with an expected 2 billion people expected to buy online this year.
  • This means that more and more people will want to know where their packages are, which has big implications for customer experience expectations tied to fulfillment.

Foot Traffic

By Industry

5f19c2fc299202dd10285ab3 buZxZN 3Bz6a8T22 o iSDrPeD509TGsIYPaO eSXKspzDWpmPizK2EK8c1lykKABpJGNd V7SX5qMhCLos rolOv5c7JIxxC

Source: SafeGraph
  • Every industry took a hit as COVID spread, but many industries depended on foot traffic and having people physically present to transact.
  • The service and hospitality industry took the biggest hit as hotels, airports, and movie theaters emptied due to health concerns.

By Region

Source: SafeGraph
  • Each major US metropolitan region shows an abrupt plunge in foot traffic as COVID hit, while those that reopened or stayed open shortly after showed a strong recovery in foot traffic. However, this may also correlate with recent spikes in confirmed cases.

By Restaurant Category

5f19c2fd9e2895c4af1537f6 0feO0yGci8L9gMPhN 70FPokjR5lPbOEv7CNu60Rp1lOPkiNjQcg X3RpxU9KnvXtIC37q1ShGaB1cWEUFah3eCOXeK6HgtBVltHxOTrem3rpBj5qxXtxxH mnsd98tg SWI2dVW

Source: SafeGraph
  • Once the initial shock of the pandemic had passed, many people sought out Mexican food.

Spotlight: Video Shopping

5f19c2fd1ac45d012769db42 6ep WWQNX PwsJIB rTBlKLHvz4q9wb2YKta0WehsCsoIS6KQuOoaCp3dUmGUWjVjbQjhACHKEdORsQ0Qclu1KYwVs zurwMYLAOYyQL9C27SbBZVzHEYijLGtJAQI1HhHZ4Zmg

Video shopping is growing in prominence as niche players release apps for categories like fashion, beauty, and lifestyle, and major platforms move to release their offerings in a race for market share.

Google, Amazon, and Facebook have made shopping more engaging and accessible with their forays into video shopping. Google just announced Shoploop and enabled shopping functionality on YouTube video ads, Amazon released Amazon Live for a live streaming shopping experience, and Facebook has live shopping in addition to Instagram’s new eCommerce “Shop” functionality.

This has the potential to be a large player in the future of COVID-era shopping and user engagement as fatigue sets in through other mediums.

Business Trends

eCommerce Overview by Category

5f19c2fd8368a4703bdd5fc1 sWhul0y9T

Source: eMarketer

Prime Day

2019 Prime Day sales reached an estimated $7.16 billion worldwide, according to estimates from Digital Commerce 360. In 2020, Prime Day is tentatively slated for October 5 because of delays due to COVID.

According to the Digital Commerce 360 Survey: 

  • 89% of participants knew of Prime Day
  • 44% had purchased on Prime Day
  • There was an equal amount of deal browsers and shoppers searching with intent
  • The top purchased items by category included:

           – 41% Computers & Electronics

            – 29% Apparel & Accessories

            – 23% Hardware & Home Goods

Holiday Outlook

5f19c2feb04287702b5bd757 qXN sJqUqmsMQUKNEuh1u PZr3 XQbc3N 5mYP4N

Source: Salesforce
  • “As a result of the pandemic, in May 2020 alone, e-commerce sales came in at $82.5 billion, eclipsing the entire online 2019 holiday shopping season numbers and grew 77.8 percent over May 2019.” – John Zikos for D Magazine

5f19c2fe734ecd2c843ffab3 kenf9wYM1WmaofB3Ap8mRE7r8kQ2J Y YG6fLH6 Lcosmm9Stes91Ix6zBDTn4EN3dy00MQBk5H3md nlKdhh3I0p0 U77 Q9T3Cbss DnXCe8YONmzwuRsuRIUnizlof8247TE1

Source: Salesforce

  • Over the 2019 holiday season in the US, average order value (AOV) was highest preceding Cyber Week and during the Christmas shopping season.

5f19c2fe9e2895c2e01538f1 lEuKpl0 yVkKXuLpuVG0WYgU9FLBQzU2BNsa1aKjA zO14RfsBW9T NTIxG YkE1t

Source: Salesforce

5f19c2fe6a5d84fa17a608af m4kRKDzC46vgB 9kcaeblKJRCe3HhHmnyEqX6O6AXNVIfrGUFk32MEe sjM5NsUoPTVBsI g sNWzjZwKDYonSY15S sUfoSMfv3MeGmVTzzbaR6zpKLW7nBrsoZ3Bv55I5ZyoTU

Source: Salesforce
  • Mobile devices and tablets beat out computers for the number of orders during the 2019 holiday season and mobile orders have steadily increased over the past three years.

The 2020 holiday season will be a make-or-break period for many retailers as shoppers expect a seamless digital experience in full or in part. Brands will need to shore up their digital strategies and optimize for mobile.

If you don’t start preparing now, you’re in danger of being undercut by the competition. The holidays for most start around November, but for brands, the holidays are won in the early summer months.

This article originally appeared in the HawkeMedia blog and has been published here with permission.

I'm also on

Subscribe to Podcast

Top 1% most popular show out of 2,729,419 podcasts globally!

eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes