Shopify Ecosystem

Hawke Media Special Report: September 9, 2020 | Blog | Hawke Media


All over California (and much of the Pacific Northwest) fires are ranging as a result of some of the hottest temperatures ever recorded in the region. 

Notably, over Labor Day Weekend, Woodland Hills, CA reached 121º Fahrenheit (49.4º Celcius), the highest ever recorded temperature within Los Angeles County. And over the same period of time 25 new large wildfires had sprung up, destroying thousands of acres of land.

5f5912c92b7955574da2d4da Rj84F0Ff4LCmcafXhwqpg1BI3j5pCB1sNNM5eaGbhiA2MMG4XU14VV0xJoBLMsf0wviL NpFvOm1SgG2nCPJfoUV48B2MUD3xLq16 M32y 0SXXCrpBEZhMq KecHtR8PPYpWA3k

Source: Governor Gavin Newsom via Twitter

Extreme weather events are inextricably linked to anthropogenic (man-made) climate change. California’s fires are not an exception as thousands are forced to evacuate from their homes and many face losing most of what they own.

While brave firefighters man the frontlines and battle this calamity, everyone has the opportunity to support them and the people that have been displaced. Consider donating to the SAVE program, which aims to help victims of wildfires and other natural disasters

Consumer Trends

Spending: Overview

5f5912c9d95e13fc29a42561 gpgP2j 2WMZa5X4MKEDnv UzKyXMn9BzzVAYR0CaTarXx01g9ddoh4LAgbkld pdWvRHh4Fm NVtRcZdlILS3An9iKze8KuJaJzcpoJaRxQ2xKcQkEfwmXCgTeIwBj0rZO

Source: Adobe Analytics
  • March to June 2020 Outperformed Online Spending Projections by $77B. This trend is expected to be a strong correlation for the holiday season.

Influence of Reviews

5f5912c96cfd63512fc92f1f YyXvbWaExU2kvx4pONu p3dE2oqIymDJHXDEJCbk3GQQ4sISB7u8GRlnIp6sDvk5sSnZduDVfAkEOWacnMeMCi3I5 eWPzgdEmbB8DvNzhFy7RHjg77oM7LHDtszGaoZOyumhU8D

Source: Trustpilot
  • Throughout the pandemic, reviews have become more important as shoppers look to sources like on-site TrustBoxes and 3rd party reviews to validate their purchase intent.
  • With the absence of physical interaction with the product, secondhand accounts become invaluable.

User Experience: Login

5f5912c9730955789d1ab373 VcXDI1AGazxlRFDRBkket4iF EBptUNKssZG7QnqdXGJXRmCMxWls54SoOKH3Boa5AK1k8Z2Ai45mHC7GgjSZl5h40X1YK6oY5tDFXxyXU2DQ 1mmQdVn94ZW6q3QNDT8tsuFbjM

Source: LoginRadius
  • Most website users prefer to use Google and Facebook to log into online portals using social media.
  • However, some 60% of businesses prefer standard logins like email or username.

Holiday & Seasonal Shopping 

5f5912c9f109b95a8a68cf93 Y0xvFuiqf1ASDegX8JtueuVRJyhXtybvUue5xFqzjpLnnALK1VSBF1jrhyHOPOVABLQb8

Source: Google
  • Buy Online, Pickup In-Store (BOPIS) has lifted online spending throughout the pandemic and that trend shows no signs of changing through the holidays as many shoppers plan to take advantage of this option. 

5f5912c96cfd639ef1c92f1e VqdTKc5hqd9IYRAHsev4oHVGClOxM2scJW0nj5zukFfzmes eVHXC zv0GJQsw2zNH4FaaAaS4dbrjN4EBJoPD5hFif2 WlM5OsekIjiXVldyme0TTjwRGWYdO20V3ja8qYbXEwG

Source: Google
  • Local retailers will get a boost this holiday season as the pandemic has driven shoppers to shop more locally.
  • Retailers that communicate safety, stock, and prices clearly and effectively have an opportunity to edge out the competition this holiday season.

Back-to-School Shopping

5f5912cab66a64d7f6dd1e62 A1QhJRFt1BDVGgGqIhhZoAuyXFKAGOcAeYke8fHZ6gyUcSkLN9iyKtnuEbk4N5eHhths dm0SifLApD tKNGqmVQOVHErHYxrnz5QlYvBqruh10QGA6 5WEidh7WE47Lmyr7Smq4

Source: eMarketer
  • 8% of parents plan to do their back-to-school shopping online this year, especially as many classrooms have shifted to a digital or hybrid framework.

Business Trends

Retail Growth

Source: US Census Bureau
  • Large retail corporations with assets over $50 million saw Q2 growth in revenue of $23 billion over Q1 of 2020.

Category: Apparel

5f5912caecd60af2b399db10 BiPlSLDvH0RROSsrNA3uO2whV0HUlLmT zXvxC3jEwMc7qOn mSeX0csUPZkBDsvmctEpauv2jj 48K GiWATn4mt9ebXbObE0CGjLhXPYMlRPG AqqdJtpvsL7icOvmomdKv9CI

Source: Adobe Analytics
  • The apparel category saw strong growth through July YoY as sales heated up in May, but begin to taper off through July. 
  • Projection: However, the back-to-school and Labor Day Weekend sales may influence shoppers to continue buying at greater rates.

Category: Alcohol

5f5912caa4070eeb714e9d10 XtzhelUUe9dqtE0Kmmei9QqaZFEM5bBSj4BN8PgFA2yNZuRbfRa24obYb3 mvcZ0c8kq38qySICIUqn8XugyDhg7VQN0YjIETsoY9wGdwe80d2s25W8L3jyrUc1N4AC2hQ GBI0f

Source: Nielsen
  • Online alcohol sales have skyrocketed with online transactions being the heavy favorite among consumers.
  • However, the alcohol industry has still felt the impact of the pandemic as on-premise alcohol sales have slumped with widespread closures and occupancy restrictions.

This article originally appeared in the HawkeMedia blog and has been published here with permission.

I'm also on

Subscribe to Podcast

Top 1% most popular show out of 2,729,419 podcasts globally!

eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes