Hawke Media’s 2022 BFCM Report


November 2022 - Benchmarking Report Thumbnail

December 13, 2022 – By Hawke Media

Powered by HawkeAI, we’ve aggregated data from 1000s of ecommerce businesses in Meta, Google, and beyond to give you a pulse on your digital advertising performance for the month of November and Cyber Week.

The 2022 BFCM Report gives the state of ecommerce marketing in the final weeks before BFCM and the launch of the holiday shopping season.

The Cyber Week numbers were up from 2021 almost across the board, but that doesn’t mean inflation didn’t have an impact. Download the report to benchmark your holiday numbers against your competitors.

Download the Hawke October Benchmarking Report

What’s in the report:

  • Digital marketers saw that it paid to pay. 
  • Which organic marketing channels actually saw results?
  • Did Hawke Media clients really overperform? 
  • And so much more…

HawkeAI aggregates data across 1000s of businesses’ marketing channels and hundreds of millions in annual media spend. Data benchmarks are compiled in collaboration with Meta and Google Analytics, as well as partnerships with Shopify and other ecommerce platforms.

Get a free consultation from Hawke Media

Special thanks to our friends at HawkeMedia for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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