HawkeStar Spotlight October: Tammy Yang, East Coast Partnerships Manager


Each month, Hawke Media names one of its own to be HawkeStar, which is our take on employee-of-the-month. Those chosen to be HawkeStar embody the company values, which are:

  • Get sh*t done
  • Learn quickly
  • Be cool

We highlight each month’s HawkeStar, because those who embody these values deserve recognition from their peers.  Here are some words from Tammy Yang, this month’s HawkeStar:

Q: How long have you been with Hawke? What’s your title? 

A: I started on May 10, 2021 so on Wednesday (Nov 10), I officially hit 6 months with Hawke as a Partnerships Manager, East Coast! 

Q: Tell us a little about yourself and your background! 

A: I’m an LA native now living in NYC. And as a typical Angeleno, I started my career in the entertainment industry. Before working on the Partnerships Team at Hawke, I was at Variety, a trade media publication, where I built and deepened strategic media/event partnerships with major industry events/festivals, guilds, and non-profit organizations.

Q: What is the most rewarding part of working with your team at Hawke?

A: What makes the Partnerships Team at Hawke so special is how cohesive we are. I believe our team is able to thrive because of the level of trust, support, and respect we share with one another. 

Q: You received this award for many reasons, one of them being that you are a fantastic team player! What do you think goes into nurturing successful relationships with colleagues, clients, and partners? 

A: A successful partnership is one that provides values, so first and foremost I think it’s really important to listen. When you listen, you learn about what really drives value for a partner and follow through by providing it. 

Q: Now that you’re an accomplished HawkeStar, what do you see for yourself next in this company? 

A: I want to continue to elevate the Partnerships Team as a trusted resource for our entire partnership network. I’m also really committed to increasing the value of our team as a whole through curating more strategic partnerships and continuously improving finding new ways to make processes more efficient.

Special thanks to our friends at HawkeMedia for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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