Based on ShipHero’s sales volume, today, November 16, appears to be the unofficial kickoff of the holiday shipping season for DTC brands. It was ShipHero’s busiest shipping day ever. Three of our brands shipped over $1 million of goods today. Total volume was up 14% from last Monday and far eclipsed Cyber Monday of 2019.
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Special thanks to our friends at Shiphero for their insights on this topic.
