Imagine giving your customers the ability to see and interact with your products before actually purchasing them online.
That’s what 3D animation services can help you achieve.
3D animations can increase customer engagement, drive sales, and push you ahead in the growing e-commerce competition.
This powerful marketing medium is what we will talk about in this article. We’ll discuss the types, and benefits, and also look at some successful examples. Keep reading to learn more.
What are 3D Animation Services?
3D animation services are computer-generated simulations of real-life products. These simulations or animations are used by 3D animation services providers to create interactive and immersive product experiences to get more customer engagement and drive sales.
As the online shopping realm floods with new businesses, more and more companies are taking help from a 3D product animation video company. They are creating simple product animations, interactive 3D models and building augmented reality experiences for their clients to generate more revenue.
Today, 3D animation services have become an indispensable part of every business looking to stand out in the crowd.
Types of 3D Animation Services for E-commerce
These are the main types that are used in the e-commerce space that are trending in 2024.
Product animations
These are powerful marketing tools that show the features, benefits, and functionalities of a product. They can showcase a product that can engage customers, and make it easier for them to understand the product and its value, ultimately driving sales.
360-degree product views
360-degree product views allow customers to view a product from various angles to get a clear understanding of its design and features. This is typically achieved by capturing a series of images as the product rotates on a turntable, which are then compiled into an interactive format.
Interactive 3D models
Interactive 3D models further expand the concept of a 360-degree view by allowing users to interact with it. Customers can rotate, zoom, and sometimes even change the colors, sizes, and features of the product.
Virtual Store Tours
3D Virtual store tours allow customers to explore a retail environment from the comfort of their homes. These tours can include 3D representations of the store layout, products, and even guided experiences that highlight promotions or new arrivals.
The Benefits of 3D Animation for E-commerce Sales
These are some of the main benefits of 3D animation services in the e-commerce space.
Better Product Visualization
3D animations give customers the ability to view products from multiple angles. This reduces the likelihood of misinterpretation and increases customer satisfaction. By demonstrating complex products and functionalities, customers can better understand the product.
Increased Customer Engagement
3D animations are engaging and immersive, which increases customer engagement and retention rates. A study from Portent showed that 82% of shoppers use the 3D view when available. Another study by Breadnbeyond found that 10.4% of marketers agree that there’s a positive impact on their sales revenues due to animation.
Reduced Product Returns
3D animations can provide a better understanding of the product’s features and benefits. These pre-purchase demonstrations can greatly reduce the likelihood of customer dissatisfaction and product returns. A study by Cylindo found that e-commerce retailers experienced a 35% reduction in product returns after partnering with a 3d product animation video company.
Improved Customer Confidence and Trust
3D animations can easily communicate complex product information in a way that transcends language limitations. This significantly increases customer confidence and trust in your product. IKEA and other global e-commerce are already seeing great results by implementing 3D animation services in their e-commerce store.
Cost-Effectiveness and Scalability
3D animation services can have a high investment cost. With that said, Its long-term benefits make it worth the investment. Once a 3D model is created, you can reuse it across various social media platforms and save time as well as resources. Additionally, the reduction in product return contributes to the overall savings for the e-commerce business.
How to Best Implement 3D Animations in Your E-commerce Strategy
Follow these steps to implement 3D animations into your com strategy effectively:
Animate the Right Products
So, which product or services benefit the most from a 3D animated product animation? Usually, products with complex features or functionalities, such as electronics, furniture, and fashion items that require a closer view, benefit the most.
Choose the Right 3D Animation Service Provider
Next, start creating 3D animations of your products. You can create on your own using basic software, but to get real results and save time, it’s best to outsource your projects to 3D animation services providers. Here are some factors to consider: experience, portfolio, pricing
Measuring ROI and Effectiveness
Here’s how to measure the ROI effectively:
Track (KPIs) such as conversion rates, sales, customer engagement, and product returns to measure the effectiveness of 3D animation services.
You can use tools such as Google Analytics to track the impact of 3D animation services on your e-commerce business.
Product Animation Case Studies
Several successful case studies illustrate how 3D animation has significantly increased sales in e-commerce. Here are some notable examples:
1. Adidas and Virtual Try-ons
Adidas has successfully utilized 3D animation services through interactive platforms to create animated avatars that resemble themselves. These 3D animated avatars can try on various clothing items virtually, which can enhance the shopping experience.
These interactive features didn’t just engage the customers but also boosted the conversion rates, which made them more likely to purchase the products from animated shelves as users are more likely to purchase items they can visualize on their animated selves.
This immersive experience gave Adidas a competitive edge in the crowded sportswear market.
2. IKEA Place App
IKEA’s AR app uses 3D modeling to view their products to their customers using their smartphones in their living spaces. This helped them make informed purchasing decisions.
This innovative approach led to increased customer satisfaction and reduced return rates, as buyers have a clearer understanding of how products fit into their environments before actually making a purchase.
3. Furnish’s Virtual Room Design
Furnisr, an online furniture retailer, used 3D animations to create virtual room designs. Customers were able to see how different furniture pieces work together in a 3D space, which helped them see the final look beforehand.
This approach resulted in higher conversion rates, as customers felt more confident in their choices after knowing how the products would appear in their homes.
Increase Sales with the Help of a 3D Animation Service Provider
3D animation services can make a significant impact on e-commerce sales. Their ability to create lifelike demos of real products greatly helps in increasing customer engagement and reducing product return rates. These lead to improved customer confidence and trust.
If you want to make a successful marketing strategy to grow your sales, consider hiring a 3D animation services provider like Prolific Studios today.
