How Beardbrand Crushes It On YouTube (And Built A Community Along The Way)



As a bootstrapped business, Beardbrand has always had more time than money.

So they’ve done a lot of testing over the years.

Their most successful test? YouTube.

And to this day, Founder & CEO, Eric Bandholz, firmly believes that there’s no better hack in business than having a successful YouTube channel.

Some of their most popular YouTube videos have 7+ million views.

But it took time and commitment to get there.

Here’s how they made it happen.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

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On this episode, you’ll learn:

  • What helped their YouTube channel take off.
  • The difference between discounts and promotions.
  • How they solved their attribution problem.
  • The #1 metric to track your marketing success.

What to listen for:

  • [6:11] What did the Beardbrand team look like at the beginning?
  • [13:04] Knowing when to delegate.
  • [15:20] Their process for hiring the right people.
  • [19:25] How to hire a copywriter.
  • [22:30] Their Twitter presence.
  • [30:30] Their YouTube strategy at the beginning.
  • [33:53] Their biggest marketing mistakes.
  • [37:27] What does the Beardbrand ad strategy look like?
  • [40:11] How they think about discounting.

Links to love👇👇

This article originally appeared in the Privy blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.