How Beardbrand Crushes It On YouTube (And Built A Community Along The Way)



As a bootstrapped business, Beardbrand has always had more time than money.

So they’ve done a lot of testing over the years.

Their most successful test? YouTube.

And to this day, Founder & CEO, Eric Bandholz, firmly believes that there’s no better hack in business than having a successful YouTube channel.

Some of their most popular YouTube videos have 7+ million views.

But it took time and commitment to get there.

Here’s how they made it happen.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

Get our best content on ecommerce marketing in your inbox 2 times a week

On this episode, you’ll learn:

  • What helped their YouTube channel take off.
  • The difference between discounts and promotions.
  • How they solved their attribution problem.
  • The #1 metric to track your marketing success.

What to listen for:

  • [6:11] What did the Beardbrand team look like at the beginning?
  • [13:04] Knowing when to delegate.
  • [15:20] Their process for hiring the right people.
  • [19:25] How to hire a copywriter.
  • [22:30] Their Twitter presence.
  • [30:30] Their YouTube strategy at the beginning.
  • [33:53] Their biggest marketing mistakes.
  • [37:27] What does the Beardbrand ad strategy look like?
  • [40:11] How they think about discounting.

Links to love👇👇

This article originally appeared in the Privy blog and has been published here with permission.

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Hawke Media Special Report: August 19, 2020 | Blog | Hawke Media

Hawke Media Special Report: August 19, 2020 | Blog | Hawke Media

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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