As we all remember, 2020’s holiday shopping season was unlike any other that had come before it. And, as brands prepare their Black Friday and Cyber Monday promotions to kick off this year’s holiday season, it can be hard to predict what the market will look like.
Here’s what we do know — online shopping and mobile shopping will continue to grow. Consumers are still wary about delivery delays and fulfillment issues, which may make them buy earlier (though probably not as early as last year). And customers want personalized shopping experiences.
As part of our Amazing Women in eCommerce Online: Holiday Edition event, we spoke to four inspiring, innovative women on the cutting edge of eCommerce about their top strategies for a successful holiday season. Here’s what what we learned.
Timing is everything when it comes to holiday promotions
When it comes to timing, earlier isn’t always better — for brands or customers. And there isn’t a one-size-fits-all answer when it …
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