How CBD Brand Foria Wellness Uses Loyalty To Promote Growth


For CBD brands, restrictions around digital advertising can create challenges with customer acquisition and building brand awareness. And, when you’re a CBD brand that focuses on sexual wellness, it’s even harder to get your message out there. Amanda Couture, Sr. Director of eCommerce & Retention at CBD brand Foria Wellness knows these challenges all too well, but she found a solution: Points for Pleasure, the brand’s loyalty and referrals program. Below, Amanda offers her insights and advice for any brand that wants to use loyalty to help boost awareness and retention. The following is a transcription of a Q&A that originally took place at Grow LA.
1. Can you tell us a little about yourself?
I am a Virginia native who spent a handful of years kick-starting my career in New York primarily in the beauty industry. Up until a month ago, I was a resident of Santa Monica, but I have now fully embraced the digital nomad life and after this weekend will be spending a few months in M …

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The Power Of Loyalty Integrations

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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