For CBD brands, restrictions around digital advertising can create challenges with customer acquisition and building brand awareness. And, when you’re a CBD brand that focuses on sexual wellness, it’s even harder to get your message out there. Amanda Couture, Sr. Director of eCommerce & Retention at CBD brand Foria Wellness knows these challenges all too well, but she found a solution: Points for Pleasure, the brand’s loyalty and referrals program. Below, Amanda offers her insights and advice for any brand that wants to use loyalty to help boost awareness and retention. The following is a transcription of a Q&A that originally took place at Grow LA.
1. Can you tell us a little about yourself?
I am a Virginia native who spent a handful of years kick-starting my career in New York primarily in the beauty industry. Up until a month ago, I was a resident of Santa Monica, but I have now fully embraced the digital nomad life and after this weekend will be spending a few months in M …
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